Director Of UX & Product Design - Remote Eligible

Director Of Ux & Conversion Design

We're looking for a Director of UX & Conversion Design to own and elevate the end-to-end digital customer journey at Freebird. This role sits at the intersection of CRO, UX/UI design, offer strategy, and brand creative direction, with one mission: Design and optimize the highest-converting, most trusted shopping experience in the category — driving customer acquisition, maximizing first-order contribution margin, and building long-term customer value.

You'll lead the strategy and execution of our landing pages, funnels, offers, user flows, and site design, working closely with our CRO Manager, Dev team, and CEO. You'll combine data, customer insights, and world-class UX design to constantly experiment, iterate, and refine — while elevating Freebird's brand perception and customer trust at every step.

Responsibilities:

Acquisition, Funnel & Offer Optimization

• Own and optimize the core funnel experience (hero/offer, landing pages, checkout, subscription flows).
• Translate customer insights + business data into testable UX and offer strategies.
• Partner with CRO Manager to design and test radically different LP/offer frameworks.
• Constantly improve CVR, first-order contribution margin, and LTV through better flows, messaging, and design.

UX Design & Systems

• Create a lightweight design system that balances speed of testing with consistency and brand elevation.
• Establish best practices for funnel UX, trust signals, messaging hierarchy, and visual consistency.
• Elevate Freebird's digital creative direction to build customer trust and premium brand perception.

Experimentation & Iteration

• Rapidly design and ship new landing page and funnel variants in collaboration with CRO + Dev.
• Use Figma and prototyping tools to move from concept → test → live quickly.
• Apply A/B testing frameworks and ensure results are statistically valid.
• Balance conversion performance with transparency, compliance, and trust-building.

Leadership & Team Building

• Start as a hands-on design leader (player/coach).
• Over time, hire and lead a small team of UX Designers, CRO Strategists, and Copywriters.
• Build a culture of experimentation, speed, and customer-first design.
• Mentor designers and strategists to level up their conversion-focused design skills.