E - mail Marketing Manager - D2C (f/m/d)

E-Mail Marketing Manager - D2C

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We're continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client's business from a 360° perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world's most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we've made it our mission to expand every brand's market share and heart share. Because we believe every transaction has the potential to be transformational.

About Our CRM Team

We help our clients build and nurture lasting customer relationships by designing and optimizing personalized CRM strategies that drive retention and growth. Our CRM team is now looking for an experienced E-Mail Marketing Manager - D2C to take ownership of client CRM initiatives, develop impactful lifecycle strategies, and elevate customer engagement. This position is full-time and located in Hamburg.

How would you spend your time if you join us?

• Lead the development and execution of personalized CRM and email marketing strategies for our clients, with a focus on retention, engagement, and revenue growth.
• Manage campaign planning and optimization across customer lifecycle stages, ensuring segmentation, targeting, and messaging are effective.
• Evaluate, select, and implement CRM and email marketing tools (e.g., Mailchimp, Klaviyo, or Braze) in collaboration with our clients.
• Create, review, and optimize CRM content to deliver highly relevant communications aligned with brand voice and customer needs.
• Design and optimize automated lifecycle campaigns (welcome flows, win-back series, upsell campaigns, etc.) to enhance customer journeys.
• Analyze CRM performance data and report actionable insights to improve KPIs such as engagement, retention, and CLV.
• Train and guide client teams to build internal CRM capabilities and best practices.