Senior Director, Account Services - Digital Growth - DMS

Senior Director, Account Services - Digital Growth

At FRONT ROW, we partner with leading brands to accelerate their ecommerce growth. Leveraging our capabilities and proprietary technology, we design, market, distribute, and scale brands globally.

We cultivate deep expertise across every discipline, sharing knowledge and data to drive efficiency and performance. Our mission: to expand each brand's market share and heart share, because every transaction has the potential to be transformational.

Based in NYC & San Diego, our brand, strategy, content creation, and digital marketing agency specializes in the beauty, health, and wellness industries. We deliver 360° marketing solutions, from social and influencer marketing to paid media, email, creative development, and web design, all with a unified, data-driven approach. This role would manage a team of 4 direct reports and growing.

With over $17M in revenue and a team of 80+, our clients include Tatcha, Medik8, Jergens, Raw Sugar, SkinMedica, Rimmel, Dr. Dennis Gross, and many more.

Position Overview

We're seeking a Senior Director, Account Services - Digital Growth to lead and drive day to day client success across a portfolio of high-growth, high profile integrated accounts.

This is a hands-on leadership role for someone who thrives at the intersection of account leadership, performance marketing, and integrated growth strategy. You will serve as the connective tissue across paid media, performance content, and analytics, ensuring that work is not only strategically sound but delivers results.

This role requires someone who is close to the work, able to translate strategy into action, and confident in guiding both clients and internal teams through the nuances of digital growth.

Responsibilities

• Act as a senior, trusted partner to clients, building relationships grounded in credibility, clarity, and a deep understanding of performance marketing
• Own the day to day client experience, ensuring work is aligned to business goals and consistently driving measurable growth
• Translate client objectives into clear, actionable strategies across paid media
• Bring strong pattern recognition to identify opportunities, risks, and performance gaps to proactively course correct
• Stay close to category trends, platform changes, and competitive activity, bringing forward POVs that move client thinking forward
• Confidently lead senior client conversations, balancing strategic guidance with practical, executional recommendations
• Connect the dots across channels, ensuring paid media, creative, and analytics are working toward a unified growth strategy
• Maintain a strong understanding of how platforms actually work, using that knowledge to challenge, guide and sharpen execution
• Own performance narratives across accounts, ensuring data is clearly translated into insights and next steps
• Guide teams in identifying what's working, what's not, and what to test next with a strong bias toward action
• Ensure reporting tells a clear story that connects channel performance to client business results
• Oversee account health, resourcing and delivery, proactively mitigating risks and stepping in to unblock work or reset direction when needed
• Lead and develop Account Directors and Managers, raising standards whilst staying hands on when needed