Sr. Product Manager, D2C Ecommerce

Senior Product Manager, D2C E-Commerce

We are seeking a strategic and results-driven Senior Product Manager, D2C eCommerce to own the product strategy and roadmap for personalized photo products on our Direct-to-Consumer eCommerce platform. This role drives product positioning, innovation, and revenue growth by aligning customer needs, market trends, and business goals.

You will lead cross-functional collaboration with product, design, engineering, supply chain, marketing, and merchandising teams to deliver intuitive, high-quality photo product experiences. With a strong focus on go-to-market readiness, performance analysis, and customer insights, you will optimize product performance, enhance user experience, and identify new growth opportunities.

Job Description

Product Strategy & Roadmap:

• Define and own the product strategy and roadmap for all personalized photo products on the D2C e-commerce platform, focusing on customer needs, market trends, and business goals.
• Develop revenue targets and performance goals that align with business objectives.
• Own product positioning, messaging, and value propositions tailored to target customer segments.
• Identify and prioritize innovation opportunities through competitive landscape monitoring and consumer insights.

Cross-Functional Leadership:

• Collaborate with product development, design, engineering, and ecommerce development teams to align initiatives with product roadmap, end user needs and business goals.
• Partner with design/engineering teams to develop intuitive, customizable workflows that maximize user satisfaction and minimize friction.
• Work closely with supply chain, operations, and inventory teams to ensure efficient production, quality control, and timely delivery.
• Partner with Marketing, Merchandising, and CRM to translate product roadmap into compelling messaging and go-to-market activations.
• Drive alignment across stakeholders, providing transparency on product goals, milestones, and roadmap status.
• Manage stakeholder communication and alignment across multiple teams, ensuring transparency and shared ownership of goals and timelines.

Go-To-Market (GTM) & Launch Readiness:

• Collaborate with cross-functional teams on GTM strategies for new product launches and feature rollouts.
• Develop GTM playbooks including positioning frameworks, messaging guidelines, and competitive benchmarks.
• Support site readiness by working with Merchandising on catalog requirements and content alignment.
• Collaborate with merchandising, marketing, and inventory planning teams to forecast demand and manage stock levels effectively.

Analytics & Performance Optimization:

• Analyze performance data and customer insights to optimize sales, conversion and AOV; inclusive of cross sell and upsell strategies.
• Analyze sales trends, customer data, and market insights to inform forecasts and adjust strategies proactively.
• Conduct customer research and segmentation analysis to refine product-market fit.
• Analyze customer behavior, market trends, and competitive landscape to identify growth opportunities and optimize user experience.
• Proactively assess product risk, forecast demand, and recommend adjustments to improve profitability.

Supervisory Responsibilities:

• Responsible for hiring and training 2 junior team members within the first 12 months of their role.
• Provide clear objectives and work assignments for the team, effectively managing team deliverables.
• Monitor and track employee performance and provide regular and timely feedback.
• Identify training and growth opportunities to advance the individual team member.
• Accomplish staff job results by coaching, counseling, and mentoring employees; planning, monitoring, and appraising job results; conducting training; implementing enforcing systems, policies, and procedures.
• Review and approve timesheets for contractors (as needed).
• Recruit and onboard contractors as needed for various projects, whether working with Fujifilm HR or outside placement agencies to find the talent needed for the project.

Required Skills/Education

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years of product marketing experience, preferably within D2C e-commerce or consumer technology sectors.
• Proven management experience leading high performing teams
• Strong analytical skills with the ability to interpret sales data and market trends to make informed product decisions.
• Experience leveraging data and analytics tools (e.g., Google Analytics, Tableau, Looker) to inform strategy and decision making.
• Excellent written and verbal communication skills with the ability to craft compelling product narratives.
• Demonstrated ability to collaborate effectively across departments and influence senior stakeholders.
• Comfortable working in a fast-paced, agile environment with evolving priorities.

Desired Skills

• MBA or advanced degree preferred.
• Experience in the imaging/photo industry.
• Familiarity with inventory management systems and forecasting tools
• Proven track record managing successful product launches in a D2C eCommerce environment
• Strong understanding of digital marketing channels, eCommerce customer journeys, and conversion optimization.
• Passion for understanding consumer behavior and delivery exceptional customer experiences.

Salary and Benefits

• $115,000 plus bonus depending on experience
• Medical, Dental, Vision
• Life Insurance
• 401k
• Paid Time Off

EEO Information

Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

ADA Information

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department.