The Product Manager II — Innovation is a delivery-focused individual contributor within the Innovation & Growth Value Stream, responsible for executing early-stage initiatives that explore new capabilities, technologies, and business models across all customer touchpoints — stores, online, and emerging channels. This role supports concept incubation, pilot launches, and rapid experimentation that enhance the end-to-end customer journey. Innovation efforts may span in-store experiences, omnichannel fulfillment models, AI-enabled capabilities, operational automation, and new engagement channels. Operating in high-ambiguity environments, the Product Manager II ensures innovation concepts move from idea to pilot to scalable capability with disciplined execution, measurable success criteria, and clear learning outcomes.
About the Customer Journey Product Management Team The Customer Journey product management organization within GTS owns the end-to-end digital and omnichannel customer experience — from how customers discover our products, to how they choose, purchase, receive, and build lasting relationships with our brands. We are organized into seven Value Streams aligned to the stages of the customer journey — Discover, Choose, Purchase, Post-Purchase, Customer Lifecycle & Loyalty, Innovation & Growth, and Content Supply Chain — plus a Customer Journey Orchestration Office that drives cross-stream performance, intake, and strategic coordination. Our operating model is built on a core belief: owning capability performance, not just feature delivery. Every team in Customer Journey is accountable for measurable business impact — we drive adoption with cross-functional partners and iterate until capabilities perform, connecting product management craft to the metrics that matter to our brands and our customers. We partner closely with Engineering, UX, Data Science & Analytics, Architecture, and our brand and merchant organizations to deliver experiences that drive growth and build customer loyalty. Customer Journey is at the center of Gap Inc.'s commerce transformation — leveraging AI, unified commerce, and modern content operations to build the next generation of omnichannel retail experiences.
• Own delivery execution for assigned innovation initiatives from concept definition through pilot launch and production stabilization across stores, digital, and emerging channels.
• Translate innovation ideas into clear Features, Epics, and Stories with defined hypotheses and measurable success metrics.
• Partner with Engineering, Store Operations, UX, Data Science, and Architecture to deliver prototypes, pilots, and scalable omnichannel capabilities.
• Establish structured experimentation frameworks, including test design, measurement plans, and iteration cycles.
• Support pilot launch readiness across store and digital environments, ensuring operational alignment and change management considerations.
• Track and report innovation outcomes, including adoption, customer experience impact, operational efficiency gains, and scalability potential.
• Surface cross-channel dependencies, technical risks, and operational constraints early and proactively.
• Prepare delivery status inputs for Director-level Value Stream Reviews and CPR materials.
Preferred Skills
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $145,100 - $188,600 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.