Senior Manager, Brand Marketing, Gap

Senior Manager, Brand Marketing, Gap

The Senior Manager of Brand Marketing (Campaign) is a strategic leader and brand steward responsible for delivering the strategy and execution of Gap's integrated brand campaigns and omni-channel storytelling across seasonal initiatives. The Senior Manager collaborates with all cross-functional internal stakeholders and external creative agencies to bring campaigns to life with consistency, cultural relevance and customer centricity (e.g. PR, Legal, Social, Creative, Merchandising, Influencer, Paid Media, and Retail teams to ensure alignment and impact at scale). The Senior Manager operates with a high degree of autonomy, making independent decisions that shape brand direction and resource allocation, while managing budgets (when applicable) and influencing senior stakeholders across the organization.

The Senior Manager will:

• Lead end-to-end development and execution of seasonal brand campaigns, from brief through launch, applying sound knowledge of omni-channel marketing across all relevant channels
• Oversee strategic briefing process in partnership with internal stakeholders and creative agency partners, ensuring overall alignment and clarity
• Develop and manage integrated rollout calendars to coordinate messaging, asset delivery, and go-to-market timing across all relevant channels
• Collaborate closely with other members of the Integrated Marketing team to ensure campaigns ladder into seasonal and monthly Big Ideas, maintaining consistency across all brand touchpoints
• Own all talent contracts and term sheet development for high-profile talent
• Lead the development of foundational ways of working with external agency partners, defining processes for creative alignment, campaign execution, and cross-functional collaboration
• Act as primary liaison with external brand partners, talent teams, production agencies, and Gap executive stakeholders

The Senior Manager will also:

• Partner with Social and Influencer teams to align content strategy and campaign storytelling across platforms – including talent strategy, messaging phasing, and content rollout
• Ensure cohesive storytelling across platforms to integrate influencer content into broader brand campaigns
• Act as the central connective lead across all cross-functional stakeholders – including Social, Influencer, Paid Media, Digital, PR, Creative, Merchandising, Legal, and Retail – to ensure consistent, aligned strategy and execution
• Build and deliver presentations to senior and executive leadership to communicate campaign strategy, creative direction, and performance outcomes
• Support global implementation of campaign assets and messaging across 75+ countries, working with specialized team to adapt for local relevance
• Regularly engage and negotiate with VP+ internal stakeholders to align on strategic priorities, secure buy-in, and influence cross-functional decision-making
• Partner with analytics and key business leads to evaluate campaign effectiveness using internal performance data and brand health tracking
• Define and refine KPIs to measure brand impact and commercial result
• Independently manage campaign budgets, when applicable, including allocation, optimization, and reporting, ensuring alignment with business priorities

The ideal candidate will be:

• A seasoned brand marketer with a proven track record of leading integrated campaigns and cross-functional teams
• Deeply passionate about product storytelling, customer experience, and cultural relevance
• A strategic thinker who can connect the dots between data, insights, and creative execution
• Adept at influencing across functions and levels, including VP+ stakeholders, with strong communication and leadership skills
• Highly organized, detail-oriented, and comfortable managing multiple complex projects simultaneously
• Experienced in managing budgets and making independent decisions that drive business impact
• Skilled in using marketing tools and platforms to drive efficiency and collaboration

Benefits at Gap include:

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.

*For eligible employees