Performance Marketing Manager

Performance Marketing Manager

Healthcare quality is declining and soaring costs are crushing American families and businesses. At Garner, we've developed a revolutionary approach to evaluating doctor performance and a unique incentive model that's reshaping the healthcare economy to ensure everyone can afford high quality care. By providing organizations relief from surging healthcare costs, we've experienced rapid adoption in the market and have more than doubled our revenue annually over the last 5 years, becoming the fastest growing company in our space. To support our continued growth, we're expanding our team by over 50% each year, seeking exceptional talent to shape our unique, award winning culture (for example, USA Today Top Workplaces 2025) designed to cultivate teamwork, trust, autonomy, exceptional results, and individual growth that creates an inflection point in your career.

About the Role

Garner is seeking a Performance Marketing Manager to serve as the architect of our paid distribution engine. Reporting to the VP of Demand Generation, this is a technical, hands-on role for a self-directed builder responsible for designing, experimenting with, and scaling a diverse portfolio of paid channels to reach enterprise buyers and channel partners. Your goal is to establish a repeatable, high-impact engine to acquire new prospects that ultimately deliver qualified pipeline.

Where you will work:

This role will be based in our New York City office. You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.

What You Will Do

• Multi-Channel Distribution: Build, experiment with, and scale a multi-channel paid mix—including paid social, paid search, PPC, programmatic, content syndication, and sponsorships. Capture high-intent audiences and drive growth through strategic channel selection
• ABM Strategy Integration: Partner closely with the ABM Director to translate account-based strategies into technical targeting. Ensure paid distribution is synchronized with enterprise account priorities to reach the right buying committees with minimal waste
• Agile Experimentation: Design and lead a framework to identify and pilot new channels and platforms. Find high-conversion opportunities before scaling investment based on data-backed performance
• Full-Funnel Analysis: Maintain a rigorous cadence of tracking and reporting across all paid channels. Monitor metrics from the top of the funnel (CPC, CPM, CPL) through to qualified pipeline, identifying trends to optimize channel velocity and ROI
• Creative Testing: Brief and collaborate with in-house and external creative partners. Run continuous A/B tests on ad copy, visuals, and landing pages to optimize conversion rates

What You Will Bring to the Team

• Performance Marketing Expertise: 3+ years of hands-on experience in B2B performance marketing, with a proven track record of building and scaling paid channels from the ground up
• Technical Proficiency: Demonstrated expertise in managing self-serve ad platforms—specifically LinkedIn and Google Ads—and a deep understanding of digital tracking, pixels, and attribution
• Analytical Rigor: A data-driven mindset with the ability to distill complex performance data into actionable growth strategies
• Collaborative Agility: Exceptional communication skills and the ability to thrive in fast-paced, high-growth environments through cross-functional alignment
• Mission-Driven Focus: A genuine passion for fixing the American healthcare system through data-driven transparency
• High-Agency Accountability: A bias for action, operating with intense urgency, a strong sense of ownership, and a commitment to authentic, direct feedback

Compensation Transparency

The base salary range for this position is $93,000 - $129,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k), Teladoc Health and more.