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Marketing Role
To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.
Key Responsibilities:
Analyze the market and accurately identify target customer segments.
Develop detailed customer personas based on data and purchasing behavior.
Design and execute targeted marketing campaigns tailored to each segment.
Lead the marketing team and ensure alignment with the company's strategic goals.
Monitor campaign performance, analyze results, and continuously optimize.
Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.