Marketing Coordinator

Marketing Coordinator

We are seeking a detail-oriented and proactive Marketing Coordinator to join our dynamic team. Reporting directly to the Director of Marketing and working closely with the SVP of Client Solutions & Marketing, this role will bridge the sales and marketing departments to ensure seamless collaboration and operational efficiency. As a key contributor, you will play a pivotal role in driving the company's growth objectives by managing strategic initiatives, supporting cross-functional projects, and ensuring the consistent delivery of our brand's message across all channels.

Key Results Area

• Act as a primary liaison between the sales and marketing teams to ensure clear communication, alignment of objectives, and the successful coordination of initiatives
• Oversee all aspects of tradeshow planning and execution, including managing the event calendar, coordinating registration, logistics, and post-event follow-up
• Track and analyze tradeshow performance metrics, preparing detailed reports to evaluate effectiveness and ROI
• Manage and maintain the CRM system, ensuring accurate and up-to-date records of leads, sales activities, and customer interactions
• Collaborate with the Director of Marketing to ensure that marketing strategies and messaging align with sales goals and targets
• Support the creation, scheduling, and performance tracking of email marketing campaigns using SendGrid, contributing to client engagement and retention
• Maintain and update the GCG Insider with insights, product launches, and company news to ensure teams are informed and engaged
• Foster a positive, respectful workplace culture by collaborating effectively with all team members and treating others with professionalism
• Take on additional tasks as assigned to contribute to the team's success

Skills & Qualifications

• High School Diploma or equivalent required; an Associate's or bachelor's degree in business, marketing, communications, or a related field is preferred
• A minimum of 3 years of relevant experience in sales coordination, marketing support, or a related field, with proven success in cross-functional collaboration
• Exceptional written and verbal communication skills, with the ability to effectively engage with team members, clients, and stakeholders at all levels
• Intermediate proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and the ability to quickly learn and adapt to new systems and software (e.g., CRM platforms like Salesforce, email marketing tools like SendGrid)
• Strong attention to detail, with the ability to analyze data, draw actionable insights, and manage multiple priorities in a fast-paced environment
• Adept at working independently to identify challenges and implement solutions while collaborating effectively with others
• Demonstrated ability to understand and follow written and verbal instructions with precision and reliability

Archway is committed to building a diverse workforce by attracting, developing, and retaining employees. We believe that through having a diverse workforce, we will be employing the best talent and leveraging diverse and unique skills and perspectives.