Marketing & Admissions Director

Genesis Healthcare Admissions Director

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Admissions Director is responsible for achieving organizational goals related to patient census and payer management. This role maintains and expands the patient referral source list, ensuring a quick referral response time, and implements targeted marketing strategies to elevate the nursing center’s visibility. This role also focuses on building and curating the nursing center's reputation and ensuring positive community engagement.

Position highlights:

• Oversee the entire patient admissions process, ensuring timely follow-up on all leads, referral response times of less than 15 minutes, and achieving budgeted census and payer goals.
• Build and nurture relationships with key referral sources in the community through regular engagement and a consistent touchpoint system. Focus on increasing market share through active brand curation and community marketing initiatives.
• Serve as the brand steward, maintaining and updating the nursing center’s website and managing social media engagement. Ensure positive online presence by soliciting customer reviews and striving to achieve a Google rating above 4.0, with a 15% improvement in current reviews.
• Lead efforts to improve interdisciplinary collaboration, ensuring the transition-of-care processes are executed smoothly with strong patient and family communication, and fostering a supportive team environment.
• Achieve a 50% or greater conversion ratio by improving the patient referral-to-admit process, tour-to-admit conversion, and strengthening the overall admissions strategy. Strive for a 10% improvement in referral conversion within the first 3 months and a 10% improvement in tour-to-admit ratio.

Qualifications

Minimum of three (3) years’ experience in a healthcare setting.

Ability to adjust work schedule based on nursing centers’ business need, specifically incoming admissions.

Benefits

Variable compensation plans

Tuition, Travel, and Wireless Service Discounts

Employee Assistance Program to support mental health

Employee Foundation to financially assist through unforeseen hardships

Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off

Free 24/7 virtual health care provided by licensed doctors for all Anthem medically-enrolled employees and their immediate family members

On-Demand Pay Program that allows for instant access to a portion of the money you’ve already earned

We also offer several voluntary insurances such as:

• Pet Insurance
• Term and Whole Life Insurance
• Short-term Disability
• Hospital Indemnity
• Personal Accident
• Critical Illness
• Cancer Coverage

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted salary range USD $60,000.00 - USD $65,000.00 /Yr.