Growth Marketing Specialist - Remote Eligible

Growth Marketing Specialist

At Geneo United, we are transforming the professional aesthetics market with non-invasive technologies that regenerate skin from within—delivering real results without downtime. Rooted in the medical-grade innovation of Lumenis® and Pollogen®, Geneo was built for the modern aesthetics practice—merging science, artistry, and proven technology to elevate the treatment experience. Our flagship treatment, Glo2Facial™, is a breakthrough in facial aesthetics that integrates RF Pro for dermal-level collagen stimulation, Oxfoliation™ to trigger natural oxygenation and renewal, and advanced ultrasound infusion of clean, EU-certified ingredients—all paired with a hands-free massage experience that supports circulation and lymphatic drainage.

Geneo's mission is to help aesthetic providers meet the growing demand for regenerative, skin-health-forward treatments that go beyond surface-level results. As the industry moves toward more natural, long-term outcomes, we're leading the way with technologies that restore, rebuild, and reveal confident, healthy-looking skin—through every stage of life.

We're looking for a Growth Marketing Specialist to join the Geneo marketing team, supporting the expansion of our digital footprint and revenue-driving campaigns. This role focuses on generating and nurturing leads, optimizing campaigns that convert MQLs into customers, and executing high-performing initiatives that drive eCommerce consumable sales and treatment awareness.

You'll build, test, and optimize multi-channel marketing programs—spanning paid and organic campaigns, lifecycle automation, and analytics—to accelerate growth and strengthen our connection with customers across every stage of the funnel.

This is a hands-on role for someone passionate about digital marketing, analytics, and the aesthetics/beauty industry.

Essential Responsibilities

• Execute and optimize digital campaigns across paid, owned, and earned channels (search, social, email, SMS, website).
• Manage end-to-end marketing workflows in HubSpot to improve lead engagement, conversion rates, and lifecycle progression.
• Build and maintain nurture sequences for MQLs, stalled leads, and consumable re-engagement.
• Collaborate with Inside Sales to refine handoff processes and optimize MQL-to-SQL conversion.
• Support Sr. Content Marketing Manager and the broader marketing team in executing seasonal and promotional campaigns that drive online revenue growth.

Marketing Automation & Optimization

• Develop and test workflows, lists, and automations within HubSpot to streamline the marketing funnel and improve customer engagement.
• Track and report on campaign performance through HubSpot, Google Analytics, and other platforms, providing actionable insights.
• Maintain HubSpot data integrity and contribute to the continuous improvement of marketing automation capabilities.
• Execute A/B testing plans across emails, landing pages, and ad campaigns to improve conversion performance.

Content & Campaign Support

• Partner with the content and brand team to translate campaign concepts into tactical execution across email, social, and paid media.
• Support eCommerce and consumable growth campaigns on Shopify, including product promotions, retargeting, and loyalty initiatives.
• Collaborate cross-functionally with Sales and Events teams to ensure digital programs support key in-person initiatives (tradeshows, lead events, trainings).

Qualifications

• 3–5 years of experience in digital or growth marketing with hands-on campaign execution.
• 2+ years of experience using HubSpot Marketing Hub (workflows, reporting, email automation, and list segmentation required).
• Proven ability to manage paid and organic campaigns that drive measurable lead conversion or revenue growth.
• Proficient in Google Analytics (GA4), ad management platforms (Meta, Google Ads, LinkedIn), and marketing attribution.
• Strong analytical skills with the ability to translate data into insights and action.
• Understanding of SEO, AI, UI/UX principles, and website optimization best practices.
• Experience in eCommerce or subscription marketing (Shopify a plus).

Skills & Attributes

• Detail-oriented, data-driven, and results-focused.
• Strong project management and organizational skills; thrives in a fast-paced environment.
• Excellent written and verbal communication.
• Self-starter who takes ownership and meets deadlines with minimal supervision.
• Curious, collaborative, and eager to experiment and optimize.
• Passion for aesthetics, beauty, or wellness industries a plus.

We include full health benefits, that's medical, dental, vision, FSAs, and HSAs. We also provide Basic Life/AD&D and Long-Term Disability coverage at no cost to you! Top these benefits off with a 401(K) plan with an employer match & did we mention, facials!

Competitive base salary between $70,000 and $90,000, depending on your experience and market. The range listed is just one component of Geneo's total rewards package for our employees. Other rewards may include annual bonuses, paid time off, and region-specific benefits. An employee's pay position within the listed salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.

Our core values shape how we work, lead, and win together. The right person for this role naturally embodies them every day:

A – Alignment: We win together. When our goals align, success follows. You collaborate, communicate, and stay laser-focused on shared outcomes.

B – Bend Time: Work smarter, not harder. You find creative ways to maximize efficiency, staying agile and proactive in a fast-moving environment.

C – Conflict with Kindness: No BS. No drama. Just respect. You address challenges directly while maintaining professionalism and empathy.

D – Data Drives Decisions: Let the numbers lead. You use insights and analytics to tell the story, guide your strategy, and drive measurable impact.

E – Execution is Expected: Say it. Do it. Deliver. You're accountable, consistent, and proud of your follow-through.

F – Focus: You prioritize what matters most—because clarity fuels great results.

We're not for the faint of heart—high performers only. We're fast, we're bold, and we expect results. At Geneo, effort matters—but impact matters more. If you love challenges, thrive under pressure, and deliver with consistency, you'll fit right in.

What we expect:

• Immediate contribution—we move fast, and you're ready to hit the ground running.
• High activity—showing up isn't enough; we win through action.
• Measurable results—your success will be visible, celebrated, and rewarded.

What you get:

• A limitless growth environment with no ceiling for high performers.
• A team of driven professionals who push, inspire, and celebrate one another.
• Recognition and reward for real achievement—not just effort.

This is the place for those who want to be pushed, measured, and celebrated—all at once. If that fires you up, you're exactly who we're looking for.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required by the employees of this job description. Duties, responsibilities, and activities may change at any time with or without notice. Geneo and Glo2Facial are committed to equal employment opportunity. We do not discriminate based on an individual's race and associated traits, sex, gender, religion, color, national origin, ancestry, physical or mental disability, medical condition, marital status, registered domestic partner status, sexual orientation, gender identity and expression, age, genetic information, military and veteran status, or any other basis prohibited by law state or federal. This policy governs all aspects of employment at Geneo and Glo2Facial, including hiring, assignments, training, promotion, compensation, employee benefits, employee discipline and discharge, and all other terms and employment conditions.