Coordenador(a) – Estratégia De Marketing & Bot De Whatsapp
General Motors
WhatsApp Marketing Strategy Leader
Hybrid: This position requires being physically present 3x a week (Tuesday to Thursday) in São Caetano do Sul.
The role
Lead the strategy of Marketing & WhatsApp Bot of Chevrolet GMSA, maximizing the generation of leads for the sale of new vehicles and other businesses, through the innovative use of the most current components of WhatsApp Business (Meta), coordinating journeys between Marketing, OnStar, After-sales, and Customer Care, positioning GMSA as a global benchmark in the use of WhatsApp.
What you will do (responsibilities):
Lead the end-to-end strategy of WhatsApp Marketing as the main channel for acquisition and lead generation for the sale of new vehicles.
Orchestrate a unique and integrated experience in a single WhatsApp number, connecting Marketing, Customer Care, OnStar, and Sales & Relationship bots.
Continuously optimize conversations, journeys, and Marketing bot content to maximize the capture of qualified leads and integration with other areas.
Integrate WhatsApp with paid media, Chevrolet websites, events, and OOH, connecting entry points and campaigns to lead generation.
Lead the management of partners and stakeholders (BSP Meta, agencies, platforms, internal teams), ensuring alignment of strategy, experience, and performance.
Define and monitor top funnel KPIs and A/B tests, translating results into insights and reports for local and global leadership and acting as a global reference in WhatsApp strategy.
Location: São Caetano do Sul/SP
Your skills and competencies (mandatory qualifications):
Degree in Marketing, Administration, Engineering, Communication, or related fields.
Languages: Fluent Portuguese, Advanced English (mandatory) and desirable Spanish.
Experience with Digital Marketing / Performance Media / CRM / Digital Products, with lead generation funnels (ideally via WhatsApp/messaging) and management of technology agencies/partners.
Strong knowledge of performance media (especially Click to WhatsApp), reading data from media, websites, bots, and CRM, using dashboards/BI; desirable Salesforce and Meta/WhatsApp Business ecosystem.
What can give you a competitive edge (desirable qualifications):
Strategic thinking with hands-on action,
Excellent stakeholder management,
Clear communication and focus on continuous innovation of the journey.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future.
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week (or other frequency dictated by their manager).
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
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