Marketing Finance Analyst - Retail Incentives & Special Projects

Marketing Finance Analyst – Retail Incentives

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre at least three times per week.

The Marketing Finance Analyst – Retail Incentives plays a key role in supporting GM Canada's vehicle sales strategy through the design, execution, and financial oversight of incentive programs. This role partners closely with Sales, Marketing, and Finance teams to ensure incentive investments are optimized for performance, compliance, and strategic alignment.

The following key elements and minimum qualifications are intended to describe the bona fide qualifications to perform the job; they are not intended to be all-inclusive.

Responsibilities will include the following:

• Support the development and financial modeling of national and regional retail incentive programs.
• Provide support to the Brand teams by evaluating various incentive recommendations and their financial impact.
• Analyze vehicle sales performance, market share, and competitive activity to inform incentive strategy.
• Benchmark GM programs against key competitors.
• Optimize incentive programs by identifying cost-saving opportunities, improving ROI, and ensuring alignment with strategic objectives.
• Conduct special studies and ad hoc financial analysis to support strategic decision-making.
• Lead process efficiency initiatives by streamlining workflows, automating reporting, and enhancing system capabilities for incentive tracking and forecasting.
• Lead monthly forecast coordination for incentive spend, aligning with finance and marketing stakeholders.
• Monitor incentive spend, ROI, and program effectiveness using tools such as Excel, Power BI, etc.
• Present findings and recommendations to senior leadership and cross-functional stakeholders.
• Track key KPIs such as incentive cost per unit, lease and finance penetrations, and forecast accuracy.
• Review and ensure application of appropriate internal controls, SOX compliance and financial procedures.
• Collaborate with accounting and compliance teams to maintain audit readiness and internal controls.
• Contribute to system enhancements and automation initiatives related to incentive tracking and reporting.
• Manage special projects and cross-functional initiatives that drive strategic improvements in incentive design, operational efficiency, and business performance.
• Lead by example displaying GM behaviors, commitment to personal development and dedication to crafting a positive Workplace of Choice culture.

Required Qualifications:

• Post Secondary Education
• Bachelor of Commerce with major/concentration in Finance an asset
• Demonstrated ability to analyze data, draw insights and make recommendations.
• Demonstrated ability to manage multiple projects/programs.
• Proven interpersonal skills to develop and maintain effective working relationships.

Preferred Qualifications:

• MBA, CA or equivalent
• Proficient in Data Science and/or AI

Benefits:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GM:

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us:

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities:

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment.

Accommodations:

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.