Onstar Marketing Coordinator Pacific

Job Description / Responsibilities

Lead the end-to-end OnStar marketing and brand strategy, covering the full customer journey.

Develop and execute integrated marketing initiatives, including brand, digital, media, CRM, PR, and internal (endo-marketing) campaigns.

Own the digital marketing and CRM / Subscriber Relationship Management (SRM) strategy, with strong focus on performance, engagement, and sales conversion.

Define and execute Go-To-Market strategies for new products, services, apps, and connectivity features.

Manage external agencies and vendors (media, digital, CRM, PR) and coordinate with cross-functional internal teams.

Monitor and report Brand, Performance, and CRM KPIs, ensuring data-driven decision making.

Manage marketing budgets and campaign investments, ensuring efficiency and ROI.

Prepare and deliver strategic presentations to senior leaders, managers, and directors.

Support events, sponsorships, employee communications, and regional activations, including travel when required.

Required Qualifications

Bachelor's degree (professional title) in Marketing, Business Administration, Engineering, or related fields.

5+ years of solid marketing experience, covering brand, digital, CRM, media, and campaign management.

Proven experience in CRM strategy, campaign execution, and agency management.

Strong analytical, financial, and data interpretation skills.

Ability to influence and collaborate with stakeholders without direct reporting relationships.

Advanced English proficiency (written and spoken).

Advanced proficiency in Microsoft Office tools; experience using AI tools to enhance marketing performance.

Preferred Qualifications

Experience in regional or multinational environments.

Experience with tools such as Power BI, Asana, or similar project/analytics platforms.

Strong leadership profile with hands-on execution mindset.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week. The selected candidate will be required to travel less than 25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit

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