Performance Marketing Specialist

Performance Marketing Specialist

The Performance Marketing Specialist sits within the GM Media Strategy & Planning team and plays a key role in driving data-led decision-making across Buick and GMC brands. This role is responsible for synthesizing cross-channel performance, coordinating enterprise reporting, and translating complex marketing data into clear, actionable insights. The Specialist will own standardized performance reporting cadences, support cross-channel test-and-learn initiatives, and collaborate closely with media, analytics, CRM, web, and planning teams to ensure marketing investments are optimized across the full funnel.

You should have a passion for delving into marketing data to find patterns and develop actionable insights from complex, cross-channel marketing campaigns.

Performance Marketing & Data-Driven Decision-Making

• Build and own standardized 10-day, 20-day, and Monthly Marketing Review reports for Buick and GMC.
• Develop integrated, cross-channel performance narratives that enable faster, more confident media and brand decisions.
• Analyze performance across paid search, paid social, programmatic display and video, streaming and linear TV, earned and owned media, site analytics, and CRM.
• Use dashboards and analytics tools to track brand and campaign KPIs, identify trends, and surface optimization opportunities.
• Stay informed on media and measurement best practices to continuously improve reporting frameworks and insights quality.

Collaboration and Integration

• Act as the central point of contact for performance reporting across teams, ensuring clarity, consistency, and timeliness.
• Create and manage reporting calendars, checklists, and deliverable trackers to support enterprise-wide alignment.
• Coordinate input across internal teams, agency partners, and analytics stakeholders to ensure accurate and on-time delivery.
• Reduce ad-hoc reporting by establishing clear, repeatable reporting structures and expectations.

Cross-Channel Test-and-Learn Initiatives

• Develop and manage cross-channel test-and-learn plans that provide insights to enhance campaign performance and efficiency.
• Work with channel-specific leads (e.g., paid media, CRM, social, web) to help define performance approaches and tests that align with business objectives.
• Assist in tracking, analyzing, and communicating key learnings to inform future marketing strategies.

Audience Planning & Funnel Optimization

• Works alongside media planning team and supports audience segmentation and planning to help ensure marketing efforts target the most relevant customer groups.
• Works with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.
• Help integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.
• Assists analytics teams in refining audience strategies using data-driven insights.

Qualifications

• 3+ years of experience in working with programmatic advertising & media campaigns – especially in insights and analysis development
• Experience in an omni-channel, multi-brand performance media setting
• Experience working with diverse internal marketing teams and outside agency partner and media vendors
• Ability to understand data sources within cross-channel marketing eco-system
• Ability to communicate and synthesize ideas for both external and internal teams
• Working understanding of programmatic media strategies, KSI development and tactics present in a modern media organization.
• Strong collaboration, prioritization, project, and time management skills
• Advance proficiency in Excel & PowerPoint
• Power BI knowledge is preferred
• Familiarity with major media platforms and tools, including Google Ads, DV360, Meta, CRM platforms, DSPs, and social media platforms is preferred

Compensation

The salary range for this role is $76,100.00 to $114,300.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

THIS JOB IS NOT ELIGIBLE FOR RELOCATIONS BENEFITS. ANY RELOCATION COSTS WOULD BE THE RESPONSIBILITY OF THE SELECTED CANDIDATE.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.