Senior Product Manager, Cadillac Commuications - Remote Eligible

Job Title

Job Description

Hybrid or Remote: This role is based remotely but if you live within a 50-mile radius of Atlanta, Austin, Detroit, Mountain View, or Warren, you are expected to report to that location three times a week, at minimum or other frequency dictated by the business.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

The Role: The Senior Product Manager, Cadillac Communications is a fully qualified communications professional responsible for leading the strategic execution of product storytelling for Cadillac - GM's lead technology brand that is setting the standard for the next generation of American luxury. This role requires deep product and technology knowledge, cross-functional leadership, and the ability to manage complex communications initiatives. The ideal candidate is a strategic thinker, a strong collaborator, proven program manager and a proactive communicator who thrives in a fast-paced, news-driven environment. Luxury brand experience is a plus.

What You'll Do (Responsibilities):

• Lead the development and execution of product communications strategies across the vehicle lifecycle, ensuring alignment with brand positioning and business goals.
• Serve as the go-to expert on Cadillac's vehicle portfolio, including features, specs, pricing, target audiences, and competitive positioning.
• Manage the creation and distribution of media assets including B-roll, photography, and digital content.
• Collaborate with engineering, design, and media fleet teams to track vehicle testing schedules and support media integration.
• Partner with internal stakeholders including legal, product planning, research, brand marketing, sales, and agency teams to ensure message consistency and accuracy.
• Monitor and communicate product updates and changes with urgency and precision across the organization.
• Align communications with marketing language and activations, ensuring cohesive storytelling across channels.
• Mentor junior team members and contribute to cross-functional collaboration and innovation.

Qualifications:

• 6–8 years of experience in product communications, brand strategy, or a related field.
• Proven ability to lead complex initiatives and influence cross-functional teams.
• Strong analytical, writing, and strategic thinking skills.
• Established program management experience.
• Passion for the automotive industry and GM's product portfolio.
• Experience managing multiple priorities and working independently.
• Familiarity with digital storytelling and media asset workflows.