South America Product Marketing Coordinator

Product Marketing Coordinator

Hybrid: for this position is required to be on site 3x/week

The Role

Product Marketing Coordinator build the bridges among product development, marketing, and sales, by developing and executing 360° strategies to drive the product's value to the market.

What You Will Do (Responsibilities):

• Build and support short/mid-term strategies for product lines: content, trim levels, configurations, price, mix and volume, color palettes, special series
• Define and monitor the 360° product strategy (sales performance, training, CRM, Advertisement, Distribution, Price, Test drive, etc.)
• Create product communication brief together with Communication team
• Collaborate in the development of long-term strategies along with Product Planning area
• Define tactical market research to get ad-hoc insights from customers.
• Ensure strategies are aligned with the Dealers Product Committee.
• Develop strategies and tactical plans to improve the KPIs of its product line throughout the lifecycle, applying comparably equipped pricing analysis, sales and stock mix, market share, performance by channel (DS and TD)
• Ensure flawless and impactful launches
• Participate in cross-functional forums for applying product changes: PETs, MCOs workshops, Design Workshops, Infotainment workshops etc
• Participate in global strategies with Product Global Marketing
• Ensure delivery of support materials for new releases: MEV's, S&O's, Sales Package
• Lead launch Go-to-Market Strategy
• Support product events together with VSSM, PR and MKT Planning.
• Building materials for the gates of GVDP VSSM (MVR, MLR, MLA).
• Reflect product updates or needs on PCCRs
• Develop and support TOP leadership presentations
• Support and integrate work with GMSA Product Marketing team

Location: São Caetano do Sul/SP

Your Skills and Abilities (Required Qualifications):

• Graduation: Administration, Engineering, Marketing or related
• Postgraduate: MBA with focus Marketing will be a differential
• Languages: Fluent in English and Portuguese (mandatory) / Spanish (desirable)
• Previous Experience in Product, Planning, Marketing or Sales at automotive market
• Microsoft Office advanced knowledge
• Availability to work at São Caetano do Sul plant
• Availability to travel (local and international)

What Can You Give a Competitive Edge (Preferred Qualifications):

• Action Oriented;
• Customer Focus;
• Dealing with ambiguity;
• Learning on the Fly;
• Peer Relationships;
• Presentations Skills.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.