Digital Marketing Manager

Digital Marketing Manager, Asia

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

As the Digital Marketing Manager for Asia (Korea, Southeast Asia and Greater China), you will own the digital marketing strategy and execution for the region. This role requires a strong balance of strategic planning and hands-on execution across paid media, website optimization, marketing automation and digital demand generation. You will work closely with the Asia Field Marketing team, APAC Digital Team and global stakeholders to build impactful programs that drive pipeline, elevate brand awareness and support regional growth objectives.

The ideal candidate is data-driven, innovative, deeply knowledgeable about digital landscape and experienced in B2B SaaS marketing.

Key Responsibilities:

• Develop and execute the end-to-end digital marketing strategy aligned to Genesys business, pipeline and regional objectives.
• Localize and adapt global campaigns for regional relevance and market alignment.
• Plan and execute multi-channel digital campaigns across paid search, paid social, display, programmatic, web and email.
• Build account-based digital engagement programs and leverage intent data where available.
• Oversee content localization, including web, email, creative assets and customer stories for regional relevance.
• Monitor, analyze and report on campaign performance using analytics tools
• Manage digital marketing budgets, ensuring efficient spend, forecasting and ROI improvement.
• Work on SEO strategy for Asia and optimize website – under the APAC and central team's guidance
• Arrange webinars and promote
• Build account targeted programs for Asia
• Manage relationship and performance of local digital agencies
• Localize and build email/nurture streams in line with global requirements
• Manage local blog and organic social channels
• Performance review of programs against marketing KPIs for Asia

Knowledge, Skills and Experience:

• Digital savvy with minimum 5 years' experience, preferably agency-side or in a similar role within a B2B environment
• Experience managing agencies and significant digital budgets, with a track record of improving ROI.
• Proven experience planning and executing multi-channel digital campaigns at scale (paid media, email, web, social, events).
• Data-driven mindset with the ability to translate analytics into strategy and clear recommendations.
• Good understanding of social media landscape and experience in running paid campaigns as well as organic
• Proven experience of SEM and SEO campaign management with ability to understand reporting in Google Analytics
• Experience with AEO strategies and execution is a plus
• SaaS or cloud experience an advantage
• ABM program experience or familiarity with intent data platforms
• Experience working with cross-functional and international teams in remote environments
• Strong understanding of marketing automation, CRM and analytics platforms
• WordPress experience an advantage
• Strong Copywriting Skills a bonus

· Languages: Fluent/Native Korean and Business level English a must

• Ability to thrive in a fast-paced, high-growth and global environment

Please note that Genesys will not accept resumes from agencies at this time.

To be eligible to apply for this role you must be legally permitted to work in Japan.