Sr. Analyst, Marketing Analytics

Sr. Analyst, Marketing Analytics - Manila, Philippines

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Key Responsibilities, (including but not limited to):

• Analyze data outputs and leverage dashboarding, modeling, and other data visualization techniques.
• Develop data products and strategies that can be utilized within the Marketing Organization, Revenue Intelligence, Growth Finance, and other business units across Genesys.
• Manage regional reporting requirements including but not limited to:
• Curate data driven insights through the development of views with respective stakeholders.
• Work with the team to ensure business reporting requirements are captured and included in global reporting initiatives.
• Support Revenue Operations/Marketing leadership and the marketing analytics team in collating reports, data etc. for QBRs (quarterly business reviews), etc.
• Provide insights into effectiveness of key programs/campaigns while also reporting progress against targets and marketing budget.

Marketing Analytics Excellence

• Work within the Marketing Analytics team to drive a Globally Consistent Cadence schedule; including but not limited to:
• Ensure our dashboards and insights are aligned to the corporate strategic pillars.
• Enablement of stakeholders and business partners to understand and navigate curated analytics.

Measures for Success:

• Curation and development of data sources, reporting templates, and dashboards for management.
• Identify, analyze, and interpret trends in complex data sets.
• Coach, enable, and work with stakeholders to ensure they can derive insights and drive action from produced analytics.
• Able to operate successfully in a lean, fast-paced organization, and to create a vision and organization that can scale quickly.

Minimum Requirements:

• Bachelor's degree Business, Economics, Computer Science, Information Management or Statistics, or at least 5 years of relevant work-related experience in a quantitative field.
• Strong knowledge of and experience writing SQL (SnowSQL (Snowflake) is a plus).
• Experience with Tableau, Power BI, or similar enterprise-level data visualization tools.
• Experience with KNIME or Python is a plus.
• Working knowledge of data science principles is a plus.
• Understanding of B2B Marketing processes is a plus.
• Understanding of ABM is a plus.
• Understanding of Google Analytics is a plus.
• Advanced level of Excel and experience developing presentations in PowerPoint.
• Minimum 5+ years professional experience in business analytics or operations role.
• Strong written and verbal communication skills.
• Strong analytical skills and attention to detail to be able to capture stakeholder needs and translate them into written application and operational requirements.
• Strong team player with ability to work cross-culturally and across business units.