Sr. Field Marketing Manager, Strategic Accounts

Sr. Field Marketing Manager, Strategic Accounts

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Role Overview:

Driving enterprise growth across a defined portfolio of strategic accounts, this role operates as a core member of the account team—partnering directly with Strategic Account Directors to influence revenue outcomes, accelerate opportunities, and expand long-term customer value.

You will lead the development and execution of account-based marketing (ABM) strategies (1:1 and 1:few) aligned to multi-year account plans, business priorities, and active deal cycles. This role goes beyond campaign execution, requiring deep alignment with Sales to shape account strategy, engage buying groups, and deliver measurable impact across pipeline creation, deal acceleration, and account expansion.

At Genesys, we advance customer experience through AI-driven innovation and human-centered design. In this role, you will help bring that vision to life within our most important enterprise relationships—connecting marketing strategy to customer outcomes and revenue growth.

Key Responsibilities:

• Account Strategy & Sales Partnership
• Partner with Strategic Account Directors to co-develop and execute multi-year account plans aligned to revenue and growth objectives
• Act as the embedded marketing lead within the account team, aligning closely with Sales, BDRs, Customer Success, and Partners
• Contribute to account strategy through market insights, customer intelligence, and engagement data
• Account-Based Marketing (ABM) Leadership
• Own and execute 1:1 and 1:few ABM strategies for a defined set of high-priority enterprise accounts
• Identify whitespace opportunities, key stakeholders, and buying groups to drive deeper account penetration and engagement
• Leverage intent data, engagement signals, and account insights to prioritize opportunities and optimize marketing strategy
• Pipeline, Deal Acceleration & Expansion
• Drive measurable impact across pipeline creation, deal acceleration, and expansion revenue within assigned accounts
• Design and execute targeted programs aligned to specific opportunities and deal stages
• Partner with Sales to support late-stage deal engagement through tailored experiences, content, and executive interactions
• Executive Engagement & Experience Design
• Develop and deliver high-touch, executive-level programs including roundtables, advisory sessions, and curated experiences
• Shape account-specific narratives and value propositions aligned to customer business priorities and industry dynamics
• Elevate relationships with key stakeholders through personalized, insight-driven engagement strategies
• Integrated Program Execution
• Lead a mix of digital, in-person, and hybrid marketing programs tailored to strategic accounts
• Activate third-party partnerships, industry events, and channels to expand reach and strengthen account presence
• Ensure coordinated execution across Marketing functions to deliver consistent, high-impact engagement
• Data, Insights & Performance
• Track and analyze account engagement, pipeline impact, and program performance
• Use data to optimize strategy, inform account planning, and guide investment decisions
• Provide regular reporting on marketing contribution to revenue outcomes
• Budget & Investment Strategy
• Own budget allocation across accounts and programs, prioritizing investments based on account potential, pipeline opportunity, and performance insights

Required Qualifications:

• 6+ years of experience in field marketing, demand generation, or account-based marketing within enterprise B2B technology environments
• Proven experience developing and executing ABM strategies for enterprise or strategic accounts
• Strong understanding of enterprise sales motions and complex deal cycles
• Demonstrated ability to act as a strategic partner to Sales, influencing account plans and go-to-market strategy
• Experience supporting large, multi-stakeholder deals and long sales cycles
• Strong analytical skills with the ability to translate data into actionable insights and strategy
• Excellent communication and stakeholder management skills, with the ability to influence senior leaders
• Experience managing marketing budgets and measuring ROI and revenue impact
• Ability to operate independently in a high-visibility, high-impact environment
• Familiarity with modern marketing tools and data platforms used for targeting and engagement
• Experience working with Salesforce and marketing automation platforms

Preferred Qualifications:

• Experience in customer experience, contact center, AI, or cloud-based technology solutions
• Strong project management skills with the ability to lead multiple complex marketing initiatives simultaneously
• Marketing experience outside of North America to support the international business of our strategic account portfolio
• Bachelor's degree in Marketing, Business, or a related field

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$130,500.00 - $229,500.00

Benefits:

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.

You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.