EMEA Marketing Specialist

Marketing And Communications Specialist

We are looking for a Marketing and Communications Specialist to join our team in Italy. You will apply various communication strategies to create an impression, raise brand awareness, and generate customer and prospect interest. This individual is responsible for implementing global marketing campaigns; planning and executing marketing, communications, and sales team and customer engagement activities, including association relations, media planning and public relations; tradeshow management, campaign development, project planning, and customer experience visits.

You will need experience with creating both online and offline assets including brochures, videos, articles, social media materials, events, websites, and email campaigns. You will ensure that all assets have high production values and meet brand and tone standards. They will also be a subject matter expert in the business' products and services, and work across all regions to help deliver exceptional results.

You will be self-motivated, skilled in interpersonal relations, works with the public, skilled in decision making, problem solving, proactive, and has a working knowledge of current marketing tools and strategies to execute successful marketing campaigns and industry events.

You Will

• Work with the Global Content Specialist and Graphic Designers, create and optimize assets for online and offline channels including but not limited to: brochures, point of sale materials, social media, email campaigns, videos, photography, testimonials and case studies, web pages.
• Independently research and identify market trends and opportunities for growth.
• Be a motivated self-starter and use initiative to develop and drive own ideas, campaigns and initiatives to drive customer engagement and sales, whilst aligning to global strategy.
• Execute global marketing campaigns customized to local regions.
• Ensure the brand identity is observed and protected.
• Engage with press and publications to tell local stories aligned with global strategy.
• Provide best practice marketing communications materials and organize local adaption for markets where applicable.
• Analyze and report metrics and conduct post campaign analysis to increase engagement and contribute to success.
• Lead the organization of core events.
• Visit customers across regions to gather content and develop into customer focused solutions.
• Have curiosity and a passion for agriculture.

Requirements

• Experience & Background

  • Minimum five years of relevant marketing experience; agriculture industry experience preferred.
  • Demonstrated experience with marketing automation, campaign management, lead generation, and digital marketing.
  • Experience negotiating contracts and sponsorships.
  • Experience preparing budgets with basic accounting knowledge.
  • Experience conducting audience and buyer-persona research.

• Technical Skills

  • Proficiency with digital marketing and automation tools (e.g., HubSpot, Salesforce, WordPress, social media management platforms).
  • Strong analytical abilities, including experience testing, measuring, and optimizing campaigns, and identifying trends and insights.
  • Solid understanding of marketing concepts such as lead management, customer lifecycle, nurturing workflows, and automation systems.

• Communication & Collaboration

  • Excellent written and verbal communication skills.
  • Strong interpersonal and relationship-building capabilities.
  • Ability to present information effectively to internal stakeholders and customers.
  • Able to work independently and collaboratively within a fast-paced, deadline-driven environment.

• Personal Attributes

  • Detail-oriented, resourceful, and proactive problem-solver.
  • Strategic mindset with an ability to consider both short- and long-term ROI.
  • Critical thinker with a sense of ownership and accountability.
  • Passion for continuous learning, innovation, and high-quality work.

• Additional Requirements

  • Ability to identify emerging trends and propose innovative approaches to grow audiences and improve performance.
  • Willingness to travel up to 20% domestically and internationally.

Business Overview

ABS is the world-leading provider of bovine genetics, reproductive services, technologies and udder care products. Marketed in more than 70 countries, ABS has been at the forefront of animal genetics and technology since its founding in 1941. We are uniquely positioned as a global player with a dedicated R&D function and an international distribution network.

We breed and distribute the genes of the world's best bulls, scientifically selecting livestock to increase the profitability of our customers who are some of the world's biggest farmers and food producers.

IntelliGen Technologies is the technology within ABS that develops sexed bovine genetics that helps customers maximize their profitability and reach their end goals in a fast and efficient manner.

Genus is an agricultural biotechnology pioneer. We are a global FTSE 250 company, headquartered in the UK, and listed on the London Stock Exchange. Genus PLC has a presence in over 70 countries and a global workforce of over 3,000 employees and growing. We are a worldwide leader in porcine and bovine animal genetics, partnering with farmers to transform how we nourish the world – a mission that is important to a sustainable future.

Our vision is clear: Pioneering animal genetic improvement to sustainably nourish the world.

Our Values

• Collaborate as One Team
• Create Value for Customers
• Innovate with Purpose
• Never stop improving

DEI

Genus is a place where you can be yourself and be part of a growing global team. We have a culture of respect, openness and fairness for all. Whatever your background, your role or your area of work, you will have the chance to thrive in an environment that inspires, challenges and supports you to succeed.

Tackling climate change:

• Monitor and identify goals for the reduction of our GHG emissions from our own operations.
• Drive porcine and bovine genetic improvements which support productivity gains and improve feed efficiency, enabling a reduction in the production of greenhouse gas (GHG) emissions per unit of milk or meat produced
• Identify facility and other opportunities for reductions in GHG emissions, consistent with our goals
• Partner and advocate for policies that advance positive climate goals and identified United Nations Sustainable Development Goals (SDGs).

Benefits Overview

• 25 days holidays + Bank Holidays
• Pension
• Health Cash back scheme
• Employee Assistance Program
• Employee share plan
• Comprehensive L&D program including career development programs, access to Genus University and Mango (languages)
• Remote working and opportunity to travel around the UK

Equal Employment Opportunities

Genus is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Genus conforms to the spirit as well as to the letter of all applicable laws and regulations.

Recruitment Fraud Warning

Genus plc will never ask you to provide fees or payment for computer, software, or other equipment or supplies during the recruitment and/or onboarding process. If you have any questions about your individual application, please contact the Genus Talent Acquisition team at recruiting@genusplc.com.