Senior Integrated Marketing Manager

Senior Integrated Marketing Manager

Geotab is a global leader in IoT and connected transportation and certified "Great Place to Work™." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture.

What You'll Do

As a Senior Integrated Marketing Manager, your key area of responsibility will be establishing and driving a scalable integrated marketing strategy with cohesive and compelling market activation. You will be responsible for orchestrating cross-functional collaboration amongst Marketing teams to align GTM efforts, developing cohesive narratives that elevate market perception, and managing the end-to-end execution of marketing launches. You will need to work closely with Geotab's Marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), Strategic Communications, and external creative agencies and vendors.

To be successful in this role, you will be a team-player with an entrepreneurial mindset who is comfortable in a flat organization and able to lead through influence. In addition, the successful candidate will have strong analytical and project management skills with an ability to identify needs, develop effective solutions, and manage projects through completion. The successful candidate will also be able to manage multiple timelines and contrasting priorities to ensure timely results.

How You'll Make an Impact

• Lead the end-to-end strategy and execution for major marketing and product launches, transitioning the organization from ad-hoc releases to a predictable cadence that aligns with revenue and market drivers.
• Act as the central "quarterback" for ensuring frictionless execution across marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), to deliver unified campaigns that accelerate the pipeline.
• Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives.
• Design campaigns that specifically target the early stages of the buyer journey (Awareness/Consideration), utilizing new microsites and digital channels to capture research traffic, and influence mid and bottom funnel to improve the "Lead" to "Closed Won" ratio.
• Integrate AI-driven tools and strategies into plans to dominate share of voice in critical categories and positively influence Geotab's sentiment and visibility against competitors in Large Language Models (LLMs).
• Define and track KPIs for launch success, moving beyond first or last touch attribution models to identify leading and lagging indicators, trends, sentiment analysis, time-to-close acceleration, and multi-touch attribution.
• Manage relationships with external creative agencies and vendors to support campaign scale, ensuring high-quality asset production.

What You'll Bring to the Role

• 8-10 years of proven experience in an integrated marketing role, preferably within a B2B SaaS organization.
• Bachelor's degree in Marketing or a related field; a preferred certification in marketing or a related discipline is an asset.
• Technical competence using workflow tools like Jira, Google Workspace, and familiarity with AI tools (e.g., Gemini, ChatGPT, 6sense).
• Demonstrated success in marketing campaign narrative and strategy development through to execution with measurable outcomes.
• Exceptional ability to lead through influence, a well-defined sense of diplomacy, and the ability to work well under pressure in a fast-changing environment.
• Previous experience in telematics, connected transportation, or B2B IT/Software industry marketing is highly valued.
• Strong project management skills with the ability to identify needs, develop effective solutions, and manage projects through to completion.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply. Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. This posting is for an existing vacancy.