Growth Marketing Manager - New Acquisition Channels (m/f/d)

Growth Marketing Manager - New Acquisition Channels

To further promote digital health protection and provide even more people with access to meaningful preventive care, we are looking for a Growth Marketing Manager - New Acquisition Channels to support the area of acquisition. You should ideally live in the Berlin/Brandenburg area - this role is hybrid with 2-3 days a week onsite presence required.

Your Role In A Team

• As Channel Owner for New Acquisition Channels, you will be responsible for identifying, validating and scaling new customer acquisition opportunities across emerging paid and non-paid platforms
• Identify, evaluate, and discover the next scalable acquisition channels for the company to invest in
• Launch and optimize new customer acquisition channels - including TV, external email, and emerging paid platforms.
• Own performance KPIs for early-stage channels: CAC, ROAS, payback period, and funnel conversion
• Conduct A/B testing, track campaign performance, evaluate performance metrics, and optimize based on analytics and KPIs
• Continuously monitor industry trends and competitors to spot new opportunities early. Apply growth hacking techniques and data-driven decision-making to maximize ROI
• Collaborate closely with Brand, Product, Data and local Country Managers
• Channel tests and investment proposals must align with Marketing Leadership's strategic priorities.