Graphic Designer

Graphic Designer

Job Overview:

The Graphic Designer at GluCare Integrated Diabetes Center plays a pivotal role in shaping the visual identity of the organization. This role involves creating compelling, on-brand visual content for digital and print media to support the center's mission of providing innovative diabetes care. The Graphic Designer will work closely with the marketing, clinical, and operations teams to ensure all designs align with the brand's ethos and effectively communicate key messages to patients, stakeholders, and the wider community.

Key Responsibilities:

Creative Design and Content Development

• Design and produce high-quality visual materials for various platforms, including digital media, print, social media, and internal communications.
• Develop graphics for marketing campaigns, patient education materials, infographics, presentations, and advertisements.
• Create and maintain templates for recurring design needs, ensuring consistency in branding.

Brand Management

• Ensure all creative materials adhere to GluCare's branding guidelines, maintaining a consistent and professional image.
• Work collaboratively with the Marketing Manager to refine and evolve the visual identity of the center.

Digital and Social Media Support

• Create engaging social media content, including animations, videos, and promotional posts.
• Optimize visual assets for various digital platforms, ensuring compatibility and high-quality display.
• Collaborate with the digital marketing team to produce web-friendly graphics and multimedia content.

Collaboration and Coordination

• Work closely with cross-functional teams, including clinical, marketing, and operations, to understand their design needs and deliver tailored solutions.
• Participate in brainstorming sessions and contribute creative ideas to enhance campaigns and projects.
• Liaise with external vendors for printing and production when needed.

Continuous Improvement

• Stay up-to-date with design trends, tools, and technologies to bring fresh and innovative ideas to the team.
• Gather feedback on design projects and use it to refine and improve future work.

Understands, follows and supports all hospital infection control programs