Associate Digital Marketing Specialist

Associate Digital Marketing Specialist

We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.

We're looking for a(n): Associate Digital Marketing Specialist

Location: Remote or Hybrid (Los Angeles)

What you'll be doing:

The Associate Digital Marketing Specialist is responsible for managing media buys across multiple traffic sources such as native and paid social. This role will be involved in creating campaigns from start to finish, including creating ads, testing for performance, determining budgets, and optimizing for KPIs.

Responsibilities include:

1. Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and ROI goals, while maintaining or growing spend on all our available traffic sources including but not limited to Taboola, Outbrain, Facebook, Google Ads, etc.
2. Optimize campaigns through various strategies including but not limited to creative testing, bid adjustments, audience targeting, and day-parting.
3. Create online sales funnels in SalesForce CRM through record creation and management.
4. Work with our CRO and data teams to review funnel performance & landing page testing in order to come up with new strategies based on drop-off CTRs and CVRs.
5. Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
6. Participate in development and management of effective customer acquisition funnels and buys under the supervision of the Manager, Digital Marketing.
7. Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
8. Perform other duties and projects as assigned

Qualifications (Note: We strongly encourage you to apply even if you don't tick all of these boxes.):

• Creative thinking; excellent organization skills and high attention to detail; and the ability to build strong relationships and exercise excellent follow-up
• Detail oriented and proficient at managing projects and able to organize, prioritize and structure workload
• Work efficiently within a fast-paced, results-driven environment
• Must have a robust willingness to learn, support, and actively participate in the growth of the business
• Capable of working rapidly under pressure, individually and in team settings, and possesses a lust for the unending demands of the advertising world.
• Passion for the digital media space in pet health, personal development, and everything in between
• Required Education- Bachelors Degree or equivalent experience
• Preferred Education- Bachelor's degree in Marketing or related field

Required Experience: 0-1 year digital marketing experience with basic familiarity in acquisition marketing

• Preferred Experience:
• 1-2+ years digital marketing experience with familiarity in acquisition marketing
• Familiarity with digital advertising platforms
• Familiarity in online direct-to-consumer marketing
• Familiarity working in SalesForce CRM
• Familiarity with A/B Testing
• Familiarity with Adobe Premiere
• Basic experience in spreadsheets (Microsoft Excel and Google Docs)

Golden Perks & Benefits:

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $9 million to date.

The base salary range is $26.11-$34.86, plus annual bonus potential

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.