Digital Acquisition Marketing Specialist

Digital Acquisition Marketing Specialist

We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.

Location: Remote or Hybrid in Los Angeles, CA

What You'll Be Doing:

The Digital Acquisition Marketing Specialist is responsible for managing a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others. This person will be the main go to person for all things associated with this product and is involved in the entire acquisition cycle. This role works cross functionally with all departments and will lead team meetings with the creative teams. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end.

Responsibilities:

• Manage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goals.
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
• Lead creative meetings to analyze ad results while also coming up with new ideas for testing.
• Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages.
• Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
• Collaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are met.

Qualifications:

• Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
• Able to interpret test results to make data-driven decisions.
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Strong mathematical and analytical skills.
• Comfortable with basic image editing softwares
• Creative thinker who can take constructive feedback
• Strong interpersonal, verbal and written skills
• Self-motivated and a team player
• Confident in leading team calls
• Passion for pet health
• Required Education: Bachelor's Degree or equivalent experience
• Preferred Education: Bachelor's Degree in Marketing
• Required Experience:
• 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing.
• Experience optimizing sales funnels via A/B testing.
• Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals.
• Preferred Experience:
• 3-5 years of Digital Acquisition/ Performance Marketing
• Direct-to-Consumer experience

Golden Perks & Benefits:

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $9 million to date.

The base salary range is $68,400-$91,300, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.