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(senior) Product Marketing Manager
Shape and execute go-to-market strategies for new product launches in the EdTech sector
Eindhoven, North Brabant, Netherlands
Senior
3 weeks ago
GoodHabitz
Provides engaging online training courses focused on personal development, soft skills, and workplace learning for employees.
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Senior Product Marketing Manager
Our new senior product marketing manager guides how our products are understood, valued and adopted in the market. You'll work side by side with Product, Sales, Marketing and Customer Success to shape our ICPs, refine our messaging and bring new products to market in a way that drives real revenue outcomes.
This is a hands-on and strategic position where you connect customer needs with product decisions, influence roadmap priorities and make sure every launch lands with impact. If you enjoy balancing insight, storytelling and commercial thinking, this role is for you.
Key Responsibilities
- Partner closely with Product Management and UX Research to run customer research, win/loss analysis and market assessments that influence product direction and roadmap priorities.
- Define clear ICPs and personas based on qualitative and quantitative insights and align all revenue teams on who we build for, how they buy and what they value.
- Develop pricing and packaging strategies that support multi-product adoption and improve deal velocity and expansion.
- Shape crisp messaging, positioning and narratives that clearly articulate the value of our solution and individual products.
- Build and execute Go-to-Market strategies for new product and feature launches, including audience definition, value propositions, launch planning and commercial readiness.
- Work with RevOps to model commercial impact, forecast performance and monitor results of key launches.
- Partner with Sales Enablement to deliver the materials, tools and training reps need to tell the story and win more consistently.
- Collaborate with Customer Success and Customer Marketing to drive activation, adoption, engagement and expansion across our customer base.
- Track, measure and report on the impact of PMM initiatives. Use insights to refine plans and ensure we meet business goals.
About GoodHabitz
Provides engaging online training courses focused on personal development, soft skills, and workplace learning for employees.