Associate Product Marketing Manager

Associate Product Marketing Manager

As an Associate Product Marketing Manager (APMM), you will be part of the Google APMM Program, Google's global, 2-year program for early career Marketers. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.

This APMM role is in the Greater China Marketing organization. You will be assigned marketing projects within the Greater China Marketing organization supporting their business goals and you will make direct contributions under the scope of a project, with general guidance. For example, you may help bring the user into the product development process or develop the go-to-market plans for driving awareness and adoption for new products and features among agreement segment. You may drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, or manage campaigns and programming.

Benefits of the program include: dedicated learning and development opportunities, at least 2 distinct project assignments and opportunities for networking across Marketing and within Google. This role is not eligible for immigration sponsorship.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities include: assisting in defining and executing go-to-market strategies and campaigns for new product or feature launches and key performance indicators (KPIs); assisting in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement of such programs; supporting team in evaluating product and feature improvements to meet user needs, product readiness for launch, and communicate the new developments to users; assisting in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business to engage Google's customers and agency partners; and assisting in executing marketing related tasks within the scope of a product or project, under guidance from the manager.