Associate Product Marketing Manager

Associate Product Marketing Manager

As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google's global program for early career Marketers. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and executive leaders. In addition to your core work, you will be expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community. You will be assigned projects within the Marketing organization supporting their business goals and you will make direct contributions under the scope of a larger project, with general guidance. For example, you will help bring the user into the product development process or develop the go-to-market plans for driving awareness and adoption for new products and features among goal segments. You will drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, or manage campaigns and programming. Benefits of the program include: dedicated learning and development opportunities, at least 2 distinct project assignments and extensive opportunities for networking across Marketing and within Google.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Minimum Qualifications:

• Bachelor's degree or equivalent practical experience.
• Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full time roles, internships, projects, or academic classes.

Preferred Qualifications:

• Experience investigative success, with capacity for developing and understanding strategy.
• Knowledge in marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
• Knowledgeable about and passion for Google's products, technology and leadership in the Artificial Intelligence (AI) space.
• Ability to be comfortable with ambiguity and agility.
• Ability to think across disciplines, industries, cultures and scenarios.
• Excellent program management and communication skills.

Responsibilities:

• Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key Key Performance Indicator (KPIs).
• Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
• Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
• Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
• Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.