Data Scientist, Marketing

Data Scientist, Marketing

Find the user. Find the magic. Connect the two. At its core, marketing at Google starts with the user and ends with technology, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems – from the everyday to the epic, from the mundane to the monumental. And, we approach marketing in a way that only Google can – break the rules, redefine the medium, make the user the hero, and ultimately let the technology speak for itself.

As a Business Data Scientist in the Marketing team, you will support our team by delivering pieces of project work including supporting the implementation of data science solutions, supporting the improvement of data pipelines, or helping our team develop evaluation metrics that provide insights to the business. Specifically, as a Marketing Mix Modeling (MMM) specialist you will play a technical role in driving all things media, marketing, analytics, and partnering with internal teams to evaluate initiatives. Using first-party and third-party data sources, you will create innovative solutions to demonstrate the effectiveness of Google's media investment. At Google-scale, this implies working on our industry's toughest issues. Regardless of geographic location, the role will maintain a global scope and requires working with teams operating across regions and marketing entities.

Minimum Qualifications:

• Master's degree or equivalent in a quantitative discipline such as Math, Economics, Statistics, Engineering, Sciences, or equivalent practical experience.
• 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a relevant PhD degree.
• Experience working with marketing and media data and transformations required for analytics.

Preferred Qualifications:

• Experience delivering marketing mix modeling and Geo-Experiments end-to-end.
• Understanding of Bayesian approaches and modeling frameworks.
• Proven ability to generate practical solutions for marketing analytics problems and use results to drive business change in partnership with cross-functional stakeholders.

Responsibilities:

• Provide support in media strategy, measurement, and optimization that requires expertise in advanced analytics work, with special focus on Marketing Mix Models (MMMs).
• Partner with internal teams in advanced analytics work including experimentation, measurement, and modeling.
• Identify patterns and behaviors that are effective predictors of performance and critical drivers for a successful media plan.
• Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
• Develop evaluation frameworks for large-scale models, new metrics, and investigate anomalies. Frame and solve ambiguous problems by scoping technical priorities and innovating on statistical methods.