Demand Generation Lead, Google Cloud Marketing (fixed - term Contract) (english, German)

Demand Generation Lead, Google Cloud Marketing

This is a fixed term contract (36 months) in Frankfurt, Germany; Munich, Germany. Minimum qualifications include a Bachelor's degree or equivalent practical experience, 9 years of B2B marketing and multi-channel marketing experience with enterprise software, infrastructure or platform-as-a-service technology brands, and experience in using Data Analytics and Customer Relationship Management (CRM) reporting to track Marketing Qualified Leads (MQL) to Opportunity conversion rates and ROI.

Experience with enterprise-grade marketing automation platforms (e.g., Marketo, HubSpot, or Salesforce Marketing Cloud) and integrating AI-driven personalization tools into the marketing funnel is required. Partnering with Sales and Business Development (BDR/SDR) teams to define strategies is also necessary. Fluency in English and German is required to support client relationship management.

Preferred qualifications include experience in cloud marketing and partner marketing, experience in Demand Generation, excellent project management skills, and excellent people management skills with the ability to work with multiple stakeholders across various teams.

In this role, you will be involved with product marketing strategy from beginning to end, working with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering, and more. You will be responsible for ensuring a sophisticated, high-performance inbound and outbound demand engine, leveraging marketing automation and AI to deliver deeply personalized user experiences that accelerate the sales funnel.

Your mission is to bridge the gap between buyer interest and closed business. You will serve as a strategic partner to our DACH Marketing Practice Area Leads, our Business Development Representatives (BDR) and Sales teams, auditing and refining lead follow-up processes to ensure no opportunity is left behind.

Google Cloud accelerates every organization's ability to digitally transform its business and industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

Responsibilities include leveraging AI and automation tools to scale personalization, improving lead scoring, and enhancing the performance of Marketing Qualified Leads (MQLs) across programs. Driving the operational rhythm with Business Development Representatives/Sales to optimize lead handoff, feedback loops, and overall funnel health is also required. Managing and optimizing existing marketing channels while proactively identifying new growth levers together with the DACH Marketing Practice Area Leads is necessary. Orchestrating integrated campaigns across paid media, web, and content to drive a cohesive, "always-on" demand engine is also part of the role. Using data-driven insights to propose and execute experiments that improve Return on Investment (ROI) and identify untapped market opportunities is required.