Global Agency Marketing Lead, Measurement

Global Agency Marketing Lead, Measurement

Advanced experience owning outcomes and decision making, solving ambiguous problems and influencing stakeholders; deep expertise in domain.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in advertising technology, marketing measurement, or digital media.
• Experience managing global go-to-market strategies or partner marketing programs.
• Experience leading cross-functional teams and managing executive-level agency or partner relationships.
• Experience in third-party measurement partners (3PMP) landscape, including incrementality, media mix modeling (MMM), and multi-touch attribution (MTA).
• Experience with privacy regulations and measurement signals.

Preferred qualifications:

• MBA or Master's degree in Marketing, Business, or a related field.
• Experience working at a major ad tech company, measurement provider, or global media agency.
• Ability to translate technical product features, such as APIs or modeling methodologies, into clear, value-driven marketing narratives for non-technical partners.
• Ability to navigate and collaborate with executive-level stakeholders within a matrixed organization.

About the job:

As the Global Agency Measurement Lead, you will build and head a high-impact effort at the intersection of Google's measurement suite and the broader third-party (3P) ecosystem. In a landscape defined by privacy evolution and signal loss, you will ensure our solutions are validated and championed by independent partners to build a chorus of credibility that maintains advertiser trust.

Working in close partnership with Measurement Product Marketing Managers (PMMs), you will drive global adoption of Google's measurement tools across both agencies and advertisers. You will leverage industry experience to deliver a comprehensive go-to-market strategy encompassing legacy agencies (Holdcos and Independents) and key third-party measurement partners (3PMPs) ranging from first-party data and multi-touch attribution (MTA) partners to incrementality and marketing mix models.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities:

• Build and head a high-impact global sub-team to architect the end-to-end go-to-market (GTM) strategy for an ecosystem, including legacy agencies and critical 3PMPs.
• Build a chorus of credibility by partnering with PMMs to ensure Google's measurement suite is independently validated and advocated by the third-party ecosystem.
• Translate engaged market dynamics and privacy evolution into audience-aligned strategies that maintain advertiser trust while growing partner revenue alongside Google.
• Lead alignment across Product, Business, and Partnerships to simplify the agency experience and accelerate the time-to-market for critical measurement integrations.
• Own relationships and deliver excellent enablement toolkits to drive global adoption of Google's measurement tools, such as Meridian, across agencies and advertisers.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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