Global Product Solutions Lead, Incrementality, Measurement

Global Product Solutions Lead, Incrementality, Measurement

In this role, as a member of the Media Effectiveness GPSL team within Google's Global Product Solutions organization, which leads commercial business strategy for Google Ads, Google Marketing Platform, and select organic surfaces, and is responsible for driving adoption of advertising products, you will focus on Incrementality Measurement, leveraging your expertise to inspire sellers and customers to expand their adoption of first-party and third-party incrementality solutions, work closely with go-to-market and sales teams globally to commercialize incrementality insights and benchmarks and drive successful adoption of incrementality solutions, partner closely with other GPSLs and regional go-to-market teams to identify gaps in offerings and brainstorm solutions to bring to life with sales, and serve as a thought leader in landing the go-to-market strategy and scaling product adoption globally.

The US base salary range for this full-time position is $120,000-$172,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in agency, brand advertising, product marketing, or ads sales.
• Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Preferred qualifications:

• Experience in storytelling and explaining advanced technical products to multiple audiences, generating problem statements, identifying solutions, and making recommendations.
• Ability to create influential relationships with stakeholders and demonstrate executive presence.
• Ability to communicate with both business and technical stakeholders.
• Ability to navigate through ambiguity and manage multiple cross-functional projects in a matrixed environment.
• Ability to proactively take ownership of projects by setting and achieving milestones, synthesizing input from many stakeholders, creating outputs appropriate to the audiences, and driving awareness/adoption of final deliverables.
• Excellent problem-solving skills, including quantitative fluency.

Responsibilities

• Drive successful activation of incrementality solutions globally, including close co-ordination with product Management, regional product go-to-market, other measurement global product solutions stakeholders, and other cross-functional teams.
• Synthesize and prioritize feedback from GTM and sales teams to influence commercialization strategy, and drive the rollout strategy of new sales motions and collateral.
• Collaborate with cross-functional stakeholders, including sales, GTM, product, Google technical services, business development, marketing and legal.
• Help define success metrics, track adoption and business impact.
• Commercialize incrementality benchmarks and insights to support sellers in customer incrementality consultations, and develop internal communications and collateral for sales teams (narratives, pitch decks, case studies, etc.).