Head Of Analyst Relations, Ads Marketing

Head Of Analyst Relations, Ads Marketing

As the Head of Analyst Relations for Google Ads, you will be responsible for shaping and strengthening Google Ads' perception and influence within the industry analyst community (e.g., Gartner, Forrester, Emarketer, Consulting firms, Universities, etc.). In this role, you will build and nurture relationships with key analysts, ensure Google Ads' participation in critical industry reports, and amplify analyst insights across our go-to-market channels.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $214,000-$302,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Minimum Qualifications:

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in Management Consulting, Ad Sales, Partnerships, Analyst Relations, Product Marketing, or a similar role.
• 3 years of experience in people management.
• Experience working cross-functionally with product, marketing, sales, and executive teams.
• Experience within the digital advertising landscape, including platforms, trends, and engaged dynamics.

Preferred Qualifications:

• MBA or Master's degree in a related field.
• 3 years of experience in analyst relations.
• Experience at an Advertising research firm or Agency research team.
• Experience in B2B Marketing.
• Experience building and managing relationships with partner organizations and strong project management skills.
• Ability to successfully influence analyst perceptions and driving positive coverage.

Responsibilities:

• Build, cultivate, and maintain credible relationships with new and existing influential industry analysts and research-firms by developing tailored analyst relations plans for individual analysts and firms to achieve objectives.
• Co-ordinate Google Ads' contributions to third-party research by managing formal briefings, bespoke topics and recurring industry overviews and rankings (Gartner Magic Quadrants, Forrester Waves), and develop joint research and publication plans with analysts.
• Identify opportunities and conduct regular inquiry calls with industry thought-leaders to gather insights and inform Google Ads' strategy, and develop internal briefing materials on upcoming and recent analyst publications relevant to Google Ads.
• Drive opportunities and co-ordinate the involvement of third-party analyst voices and research across Google Ads Marketing and partner channels.
• Create processes for analyst relationship management across Google Ads Marketing and partner organizations.