Marketing Effectiveness And Analytical Lead, Global Client And Agency Solutions (english)

Marketing Effectiveness And Analytical Lead, Global Client And Agency Solutions (English)

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Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 11 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience with marketing effectiveness and attribution techniques (e.g., Marketing Mix Modeling (MMM).
• Ability to communicate in English fluently to interact with local stakeholders in this customer-facing role.

Preferred qualifications:

• 5 years of experience with marketing effectiveness and attribution techniques (e.g., omnichannel measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
• Experience with A/B testing and other methods for measuring creative effectiveness.
• Ability to communicate in French to interact with local stakeholders in this customer-facing role.
• Ability to analyze datasets and distill them into actionable insights that are presented in a logical and compelling story.
• Excellent written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.

About the job

As a Global Marketing Effectiveness & Analytical Lead, you will help customers to achieve results through advancing their global marketing effectiveness maturity through outstanding and relevant business analysis, insights, and recommendations to drive their global measurement agenda with Google. You will work with global companies consulting on measurement solutions, business opportunities, and are growth mindset-driven. As an Analytical Lead focused on Google's advertising clients in GCAS, you will use data and analytics to transform the businesses of some of the largest and most influential companies in the world. In this role, you will have to find compelling insights within data to craft stories to advance client business outcomes, resolve issues and lead the work across multiple stakeholders, markets and regions using your exceptional business and communication skills to translate insights into action. You will be a creative problem solver and rely on understanding of client objectives, personal comfort with data, and entrepreneurial spirit to take ownership of solving issues faced by customers today, such as measurement attribution across offline and online platforms, consumer insights, and identifying quantifiable strategies to drive sales using digital media.

Global marketing done right is becoming more challenging due to fast-changing consumer expectations, changes in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google's products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing insights or structuring industry dialogue, GCAS helps shape what's next into now.

Responsibilities

• Lead the marketing effectiveness partnership and global learning agenda with a portfolio of Google's global accounts.
• Advise on measurement best practices to improve Google media effectiveness, including attribution, marketing mix modelling, incrementality studies, lifetime value, quality measurement agendas, measurement experiments frameworks and playbooks.
• Develop trusted relationships with internal and external executive stakeholders, advise and challenge the status quo together by telling stories with data, both visually and verbally.
• Build and strengthen relationships with influential cross-functional teams to deliver the best of Google to our clients.
• Analyze internal and external data identify opportunities, anticipate risks, develop solutions to customer marketing issues, and measure success.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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