Product Activation Analyst, Youtube

Product Activation Analyst, YouTube

The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem. The core capabilities of the team include: designing go-to-market strategies, identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance.

Go-to-Market Solutions is responsible for managing all go-to-market functions for the YouTube Business Organization including strategy and business operations, analytics and data science, partnership enablement, and product activation. The team is responsible for shaping go-to-market priorities to accelerate growth and resource the business accordingly; enhancing skills and capabilities to support execution of business priorities; managing efficiency across business operations; building excellent go-to-market infrastructure (e.g., data infra, insights reports, decision making models, dashboards). This team combines strategic, operational, and problem-solving skills with a pragmatic sense of how to get things done and drive change across a global organization.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

The US base salary range for this full-time position is $124,000-$177,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Responsibilities:

• Conduct complex strategic analyses to support critical questions facing the Product Activation team using advanced SQL queries and spreadsheet analysis.
• Lead end-to-end development and deployment of centralized insights dashboards for Product Activation related data.
• Conduct opportunity sizing to prioritize products for YouTube Business Org. activations, working with Product Activation Leads, Finance, Marketing, and other cross-functional stakeholders.
• Act as a thought leader in defining product activation Objectives and Key Results (OKRs) for the YouTube Business (Org) Organization. Present recommendations effectively at multiple levels (including to executive leadership) with strong storytelling and visual displays.
• Conduct requirements gathering and project scoping sessions with subject matter experts, business users, and executive stakeholders to discover and define business analysis and reporting needs.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.

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