Product Manager, Creator Activation, Youtube

Product Manager, Creator Activation, YouTube

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day. In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development. One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities:

• Investigate into the creator's journey to analyze and solve drop-offs in the onboarding funnel. Drive the number of creators who join and successfully activate their fanclub memberships.
• Craft a data-informed product roadmap for creator onboarding, first-time user experiences, and activation nudges. Be responsible for creating a guided, low-friction setup process that helps creators understand the value of Memberships from day one, and form healthy engagement habits.
• Partner closely with YouTube Studio, Analytics, and Marketing teams to build a seamless growth loop for new creators. You will identify key levers, from in-product recommendations to creator incentives, to help creators get early wins and stay motivated.
• Lead the charge in accelerating our ability to experiment and deliver value, working with data scientists, product managers, designers, researchers, engineers, and partners.