Product Marketing Manager, Audiences And User Journeys, APAC (english, Korean/japanese)

Product Marketing Manager, Audiences and User Journeys, APAC (English, Korean/Japanese)

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social, campaign marketing) with experience in APAC markets in Northern Asia (e.g., Korea, Japan).
• Experience in managing multi-market marketing campaigns, media planning or media optimization, and working with local partner media networks in Northern Asia (e.g., Korea or Japan).
• Ability to communicate in English, and Korean or Japanese fluently to support partner relationship and campaign management in this region.

Preferred qualifications:

• Experience in audience strategy, CRM, or product marketing, and in customer journey mapping and personalization at scale.
• Experience in product marketing, media, growth marketing, user experience and project management.
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) in APAC markets (especially Korea and Japan) and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
• Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and collaborate with the production team to publish the marketing content.
• Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.