Research And Insights Manager, Ads Marketing Sellside

Research And Insights Manager, Ads Marketing Sellside

Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.

As part of the Global Market Insights (GMI) team, you will understand Google's internal data and work with research vendors to design programs that are methodologically robust, and tuned to answer ads marketing's business questions.

You will contribute to the design, execution, and analysis of qualitative and quantitative research across Google's Ads business and products, globally. A key focus for this role will be the 'sellside' of our ads business, where you will develop research that proves the value of Google's business generation solutions for publishers and demonstrates our effectiveness as a supply partner for agencies. You will conduct message tests, qualitative and quantitative studies, or ads effectiveness studies, and share insights with Marketing and Sales leadership. You will keep ads marketing and sales teams informed of consumer and customer behavior and perception changes to enable ad sales and ads marketing GTM. You will work with stakeholders across functions to ensure the research design aligns with business objectives and manage the work according to the desired timeline. You will develop and share the key findings and produce compelling claims to enable our sales and marketing businesses and key moments.

Minimum Qualifications:

• Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
• 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
• 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.

Preferred Qualifications:

• 3 years of experience with qualitative research methods and approaches.
• 3 years of experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality.
• 3 years of experience with designing experiments, analyzing data from experiments, and summarizing findings.
• 3 years of experience analyzing and manipulating data sets to leverage data insights into presentations for business stakeholders.
• Experience with data querying languages (e.g., SQL) and tools to work with data sets.
• Experience within the advertising technology sector, specifically with sellside platforms (e.g., SSPs, ad servers) or direct involvement in publisher business generation strategies.

Responsibilities:

• Build cross-functional partnerships to identify business questions and insights needed to drive the Google Ads marketing agenda forward.
• Deliver research that generates relevant and actionable insights for internal stakeholders.
• Conduct lab studies, experiments, or observational studies.
• Work with market and survey research vendors, write Request for Proposals (RFPs) and control the quality of data provided by vendors.
• Provide research and investigative thought leadership by designing and recommending new analyses, infrastructure, or experiments, to drive improvements in the business.