Director, Growth Marketing

Director, Growth Marketing

Goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that's also known for its products, curation, podcast, TV shows, live events, and retail stores.

About The Role

As the Director, Growth Marketing, you will own goop's paid and performance marketing strategy with a focus on acquisition and retention. Reporting into the VP of Growth & Digital Marketing, you'll work closely with our in-house creative and brand teams as well as external partners to optimize paid campaigns, identify growth opportunities, and scale performance across channels. This role requires hands-on experience with paid social (Meta), affiliate, and SEM, paired with strong analytical rigor and an eye for brand nuance. You will not only manage campaign performance but also translate insights into creative briefs, content strategies, and retention initiatives that fuel sustainable growth for goop's beauty and fashion businesses. Responsibilities include:

• Lead goop's acquisition and retention strategies to ensure profitable CACs & high LTVs across all customer cohorts.
• Manage the performance marketing strategy across paid social, affiliate, SEM, and other emerging channels.
• Drive a culture of test-and-learn, extracting actionable insights from campaign data and customer behavior.
• Partner cross-functionally with product, data, lifecycle, and finance to align growth strategy with company objectives.
• Lead and manage external agency relationships to ensure accountability and performance.
• Develop and drive customer analytics frameworks focused on acquisition, retention, LTV, and cohort analysis.
• Present growth performance, insights, and recommendations on a regular basis.
• Collaborate with cross-functional partners across brand marketing, creative, product, and ecommerce to ensure growth strategies align with goop's brand identity.
• Stay current on performance and retention marketing trends, tools, and best practices to keep goop ahead of the curve.

Qualifications & Experience

• 8+ years of experience in performance and growth marketing, with hands-on expertise in Meta and affiliate marketing; CRM experience is a plus.
• Proven ability to analyze and optimize paid campaigns with a strong understanding of ROAS, CAC, and LTV.
• Experience creating and implementing testing strategies, from ad openers to key messaging signals, and translating learnings into scalable campaigns.
• Strong analytical skills with fluency in Excel and marketing analytics platforms.
• Blend of left- and right-brain thinking—equally strong at data analysis and brand-forward creative strategy.
• Background in beauty, fashion, or luxury preferred; brand experience a plus.
• Excellent cross-functional collaboration and communication skills.

FAQ

• Compensation: $140,000 - $150,000 + Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
• Benefits: Generous health benefits package, fertility benefits and paid parental leave.
• Perks: "goopcation" paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica.
• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee's growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.