Chief Of Destination Marketing And Communications - Non Merit

Chief Of Destination Marketing And Communications

Regular Schedule: 34 hours per week. Plus, County benefits.

A Non-Merit vacancy exists in the Department of Economic and Workforce Development for the position of Chief of Destination Marketing and Communications.

Job Purpose

Reporting to the Deputy Director, the Chief of Destination Marketing and Communications is responsible for promoting tourism development and leading destination initiatives and campaigns for the Department of Economic and Workforce Development, in accordance with the strategic plans for the County and the Department. The role requires marketing, public relations, and management skills.

Essential Job Duties

• Leading destination marketing and promotional efforts within the Department of Economic and Workforce Development
• Leveraging the County's investments in tourism, demonstrating a return on investment, and enhancing quality of life measures
• Leading as the point person for the division's agency of record
• Creating overall brand strategy, including partnerships, utilization of earned, traditional, and paid media
• Developing tourist/visitor collateral, including the annual Visitor's Guide
• Overseeing the execution of Baltimore County Restaurant Weeks
• Working collaboratively with division staff to ensure performance metrics are met
• Utilizing grant and local funds effectively, working within Department and Purchasing requirements/procedures, and maintaining statistical and financial records
• Developing communication strategies for platforms, including newsletter, website, and social media
• Writing reports, plans, and press releases
• Serving as liaison to tourism partners, external stakeholders, local and industry media, commission members, and other additional functions
• Collaborating with Maryland Office of Tourism Development on tourism strategies and economic impact studies
• Conducting and utilizing market research

Examples of Other Duties

Performs other related duties as required.

Note: The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for all positions in this class. They may not include all essential job functions for each position in the class. Each position may not be required to perform all of the essential job functions listed.

Qualifications

Graduation from an accredited college or university with a bachelor's degree or higher in a related field. Plus at least five years of experience in the tourism or hospitality industry preferred. Knowledge, Skills and Abilities

• Knowledge of the tourism industry
• Experience developing, enhancing, and marketing a local jurisdiction's brand. Expertise in social media and marketing
• Strong interpersonal, organizational, administrative, and communication skills
• Enthusiasm and creativity
• Adaptability and resourcefulness
• Excellent public speaking skills
• Intermediate level computer skills, including Microsoft Office Suite and other related software
• Ability to effectively represent Baltimore County and the Department
• Ability to work within County guidelines and Purchasing requirements
• Valid driver's license and reliable transportation

Licenses and Certificates

Possession of a valid driver's license equivalent to a noncommercial, class C Maryland driver's license is required at the time of appointment. Proof of Degree Equivalency Applicants who have obtained a degree from outside the United States of America are required to submit degree equivalence documentation from World Education Services, Inc. (www.WES.org) Mail or deliver documents to: ATTN: Chief of Destination Marketing and Communications Office of Human Resources Baltimore County Government 308 Allegheny Ave. Towson, MD 21204 You must attach your diploma(s), transcript(s), degree(s), professional license(s), and certification(s) to your application. Unofficial copies are acceptable.

Conditions of Employment

Must have a valid driver's license and reliable transportation.

Physical and Environmental Conditions The work of this classification entails frequent walking, standing, and other limited physical activities.

Employment Background Investigation Applicants selected to a position in Baltimore County must successfully complete an employment background investigation, including, but not limited to, a criminal background check, education verification, and fingerprinting.

Employment Benefits for Non-Merit or Non-Classified, Part-Time Employees Baltimore County General Government offers the following benefits to part-time, non-merit or non-classified employees. New employees are eligible for benefits upon hire, unless noted otherwise.