Communications & Marketing Analyst, Senior (community Engagement)

Communications & Marketing Analyst, Senior

Tacoma Venues & Events connects culture and commerce to build vitality across our city. We bring people together through experiences that inspire, entertain, and celebrate Tacoma's unique spirit. Guided by our commitment to Safety First, we take responsibility for creating welcoming, secure environments across every venue, street, and stage we touch. Through Legendary Experiences, we go beyond expectations to make every moment matter. As One Team – One Crew, we champion integrity, collaboration, and shared success. We Collaborate & Innovate with partners to transform possibilities into realities, driving results with creativity and adaptability. And at our core, we believe in Access & Belonging for All —creating spaces that welcome everyone and reflect the heart of Tacoma.

Do you thrive on tackling complex communication challenges and shaping impactful narratives? Are you a strategic thinker with a passion for driving organizational goals through effective communication? Do you have a passion for helping to shape and grow your community? If so, we have an exciting opportunity for you!

Tacoma Venues & Events is looking for someone to join our team as a Communications & Marketing Analyst, Senior (Community Engagement focus). In this pivotal role, you will be responsible for developing and executing comprehensive communications, marketing, and engagement strategies that advance Tacoma Venues & Events' vision to connect commerce and culture.

This position serves as a strategic communicator, storyteller, liaison, and program manager, leveraging TVE's unique assets, venues, and partnerships to strengthen community relationships and enhance public. Representing TVE at civic, cultural, and business events, the Senior Communications & Marketing Analyst oversees a range of high-profile initiatives including public information, community engagement programs, and stakeholder communications associated with TVE's long-term goals including a new master planning project in development. Through intentional outreach, creative marketing, and strong project management, this position contributes to TVE's role as a civic, cultural, and economic driver for Tacoma and the region. Attendance at events and community functions, including occasional evenings, weekends, and holidays, is required; infrequent industry-related travel may also be necessary.

Key Responsibilities

Media and Communications: Under the guidance of the Marketing Director, publicizes engagement programs including leading and facilitating stakeholder engagement, writing and distribution of press releases, community outreach, creating content with partners, and producing SkillShops seminars. Serves as liaison to media and public information outlets; writes, edits and publishes background materials, and talking points; coordinates and creates digital media content; may occasionally serve as spokesperson as assigned.

Partnerships and Project Management: Coordinates the development and implementation of engagement and outreach strategies, cultivating and maintaining relationships with community organizations, schools, non-profits, internal departments and various other external entities. Plans, manages, and executes public events and community initiatives; oversees logistics, vendor coordination, and on-site activation to support department objectives and enhance community relationships. Executes community informational campaigns including creating and presenting visual aids and informational materials. Works with vendors to ensure consistency with branding campaigns.

Education: Leads TVE's high-school and college educational engagement initiatives to introduce students to the events and venues industry; plans volunteer and community programs; organizes advanced learning opportunities for student interns; partners with higher learning institutions on special projects; organizes and executes SkillShops virtual capacity-building seminars and in-person events; including seminar facilitation and identifying and retaining content providers.

City Access: Supports the City permitting process for community events and film productions using the City's right of way, public ways, parks, and plazas. Supports the City's Events and Recognitions Committee department liaison for committee operations and programming execution. Supports TVE's access, opportunity, and belonging initiatives, staff goodwill and participation in community, and other internal communications.

Qualifications

Minimum Education* Bachelor's degree in public relations, communications, marketing or directly related field Minimum Experience* 4 years of public information, community engagement/outreach and/or marketing experience * Closely related experience may substitute for education on a year-for-year basis, if necessary, to satisfy the minimum qualifications of this classification

Licensing, Certifications and Other Requirements This position requires a Washington State Driver's License Physical Requirements & Working Conditions Positions in this class typically require: remaining in a stationary position for 90% of the time with occasional movement to access office files, machinery and similar productivity tools (standing, sitting, walking). constant operation of a computer, as well as use of a calculator, printer and similar office tools (fingering, grasping, feeling, repetitive motions). communication and the exchange of information with others (hearing, seeing, talking). occasionally exerting up to 10 pounds of force to move, transport or position objects (sedentary work). Work may also occasionally require: movement around the workplace to pick up objects (stooping, walking, reaching). traversing, ascending or descending stairs, sloped terrain, or similar environments (climbing, balancing, walking). exerting up to 20 pounds of force to move, transport or position objects (light work).