Digital Marketing And Communications Manager

Digital Marketing and Communications Manager

The Digital Marketing and Communications Manager is a full-time, permanent position that manages omni-channel digital strategies to reach and engage key audience groups to support Bellevue College's strategic priorities. The Digital Marketing and Communications Manager will drive the development and growth of channels through innovative marketing and communications best practices.

Key responsibilities include email marketing, digital advertising, and maintaining content management systems for strategic college priorities, internal digital communications, and digital outcomes reporting. The Manager will be someone who seeks to learn new things, who likes solving problems, who contributes to a positive team dynamic, and who can achieve deadlines. This position will report to the Director of Marketing and Communications and will partner closely with other members of the Marketing and Communications and Website teams, as well as key cross-campus stakeholders to ensure projects are goal-focused, efficient, on-time, on-brand, and produced to meet standards of excellence.

Pay, Benefits & Work Schedule

Position Salary Range: $78,777/year - $114,227/year

The salary information shown above is a general guideline only. The salary will be determined based on candidate's qualifications and related experience, as well as market and business considerations. Typically, new hire starts no higher than $87,639 based on Bellevue College Exempt salary schedule.

We offer comprehensive compensation package with salary and benefits as the main components. Generous benefits are offered through Washington State plans that includes multiple medical, dental, life and disability coverage choices for employees and dependents; choices of retirement and deferred compensation plans; paid holidays, sick, and vacation plans; transit program, reduced tuition, employee discounts and memberships, etc.

The employee is scheduled to work 40 hours per workweek. This position is exempt from the overtime provisions of the Fair Labor Standards Act, which means that you are not eligible for overtime pay.

About The College

Bellevue College is a vibrant, student-centered institution located just 10 miles east of Seattle. Serving one of the most diverse student populations in Washington - we are proud to reflect the global community we serve.

As an employer, Bellevue College is committed to fostering a workplace where employees feel valued, supported, and empowered. We believe that our faculty and staff are essential partners in fulfilling our mission, and we prioritize professional growth, collaboration, and innovation in everything we do. Employees at Bellevue College benefit from opportunities to expand their skills, contribute to meaningful work that changes lives, and engage in a community that is deeply committed to inclusion.

We are dedicated to creating an environment where creativity and innovation thrive, and where the contributions of every employee help shape both the success of our students and the vitality of the region. At Bellevue College, you will find a community that supports your goals, values your voice, and celebrates your impact.

About the Department

Bellevue College's Marketing and Communications team leads branding, marketing, communications, creative, and digital strategy. The department helps advance the college priorities through a variety of campaigns, stories, and newsletters, and serves as the central branding, marketing, and communications office. Based within Institutional Advancement, the department leads integrated efforts to advance the college's reputation, resources, and relationships. Institutional Advancement is the external-facing division of Bellevue College, which includes marketing, creative services, communications and public relations, web services, the KBCS radio station, and the Bellevue College Foundation.

Essential Functions

Manage and implement digital strategies to support the college's strategic enrollment priorities.

Use technology stack (TargetX, YouVisit, Naviance, etc.) to increase inquiries, applications, and enrollment of new students to support enrollment goals. Develop conditional content for personalized communications based on user behaviors such as completed relevant actions, past email engagement, and website interactions (content downloads, site page visits, etc.)

Under the supervision of the Director of Marketing and Communications, map prospective student customer journeys from different sources, i.e. recruitment fairs, digital ads, organic search, Bellevue College website inquiries.

Collaborate with Information Technology manager, creative services manager, and academic department program managers to execute effective digital marketing. Launch program-specific and timely digital advertising campaigns.

Conduct audit of digital marketing strategies and materials of academic programs. Assess marketing readiness and make recommendations to improve existing content.

Manage and execute branded, quarterly advertising campaigns using Google Analytics, Ads, and WordPress with preferred vendors in support of Bellevue College strategic goals.

Manage digital advertising efforts, including google display network, search, paid social, search optimization, and other channel tactics in conjunction with advertising agency of record.

Provide campaign budget recommendations for Director approval based on analytics, keyword forecasts and desired reach.

Maintain, monitor, analyze and report on data/analytics across BC's digital marketing channels, measuring effectiveness of past actions and using data to make recommendations and optimize campaigns to increase effectiveness and efficiency.

Add conversion tracking goals to further refine and improve campaign effectiveness.

Develop innovative email campaign strategies and compelling content with the goal of nurturing prospective student leads to apply to the college.

Develop and implement strategies to minimize list decay and unsubscribes and increase the productivity of email sends.

Refine best practices documentation and road maps for processes, A/B tests, and communications that succeed through email.

Develop and execute email campaigns to other key audience segments to support college and division priorities.

Set acquisition, behavior, and outcomes goals that align with Institutional Advancement division goals.

Support web content strategy for Marketing and Communication websites by managing monthly updates consistently and proactively, ensuring content remains accurate and up to date. Assist with overall content and navigation while regularly reviewing the web and related platforms to ensure all information is relevant, current, and aligned with Advancement goals.

Perform other duties as assigned.

Minimum Qualifications

Bachelor's degree in communications, journalism, marketing, or a related field. Any combination of relevant education and/or experience may be substituted for the educational requirement on a year-for-year basis.

Two (2) years of related professional experience in digital marketing, email marketing and/or marketing automation.

Experience in project management and the ability to manage multiple projects simultaneously.

One (1) year of experience implementing integrated marketing programs across channels, including digital and print.

One (1) year of experience with Google Analytics, Ads, data analysis, and metrics-driven decision making.

Experience with using a Customer Relations Management (CRM) system to develop and manage workflows from reports and contact data.

Experience working with diverse colleagues and students in a collaborative and inclusive environment.

Demonstrated written and verbal communication, as well as presentation skills.

Advanced computer skills, including:

Demonstrated proficiency with Microsoft Office, particularly Excel.

One (1) year of experience using photo editing and publishing software such as Adobe Creative Suite or similar.

One (1) year of experience using WordPress or similar web content management system.

Demonstrated knowledge and experience using HTML

Preferred Qualifications

Experience with Section 508, WCAG 2.0, and ADA requirements for accessible content

Experience working in higher education marketing, government agency communications or similar complex environment

Experience with search engine optimization

Experience working with digital project management tools such as SmartSheet.

Conditions of Employment

Bellevue College intends to provide a drug-free, healthy, safe, and secure work and educational environment. Each employee is expected to report to work in an appropriate mental and physical condition to perform her/his/their assigned duties.

Bellevue College employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

Sexual Misconduct and Background Check:

Prior to start of employment, finalists(s) for this position will be subject to a pre-employment background check as a condition of employment. Information from the background check will not necessarily preclude employment, but will be considered in determining the applicant's suitability and competence to perform in the position.

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under https://app.leg.wa.gov/RCW/default.aspx?cite=28B.112.080.

Check frequently in your inbox, spam, junk, clutter email folders for any communication regarding the next steps from Bellevue College and our background check partners.