Digital Marketing Specialist

Digital Marketing Specialist

The Digital Marketing Specialist plays a pivotal role in creating and executing dynamic, visually compelling content for the municipality's marketing and communication campaigns. This position will combine various media, including video production, graphic design, photography, and digital editing to support the municipality's communication and marketing strategies. The ideal candidate will possess strong technical proficiency in a range of media production tools and have a creative mindset to enhance the visual identity of the municipality.

Essential Job Functions:

• Creates a diverse range of marketing materials to promote municipal programs, events, services, and initiatives. Designs and produces high-quality videos, graphics, fliers, and signage tailored to target audiences. Works collaboratively with the Community Engagement team to update and maintain content on the municipality's website, ensuring it is current, relevant, and visually appealing. Ensures all collateral materials adhere to established brand guidelines and messaging strategies.
• Participate in the research, development, and execution of marketing plans and campaigns. Writes detailed proposals, strategies, and content calendars for marketing initiatives. Works with Community Engagement team to track project timelines, budgets, and key performance indicators (KPIs) to ensure successful campaign execution.
• Designs and produces visually engaging and interactive content across various social media platforms, including but not limited to Facebook, X, Instagram, and LinkedIn. Utilizes creative tools such as Adobe Creative Cloud, Canva, and other industry-standard software to create graphics, videos, and written content that aligns with the municipality's brand and marketing goals. Tracks and analyzes social media performance metrics, adjusting strategies to optimize engagement and reach. Collaborates with team members to proactively monitor social media pages, respond to public inquiries, and foster positive online relationships. Maintains a strong understanding of emerging social media trends, tools, and best practices.
• Provides photography and video coverage of events. Assists with the planning and execution of various events, town hall meetings, groundbreaking ceremonies, and community receptions. Oversee event logistics, such as coordinating venue setup, multimedia equipment, and creating visual elements for event materials.
• Manages and executes multiple communication channels, ensuring information is effectively disseminated across a variety of platforms. This includes social media platforms, RTN16 city cable access channel, and digital signage. Ensuring all digital communications, and online content reflect the municipality's mission, objectives, and branding. Works with cross-functional teams to ensure communications are timely, relevant, and impactful to the target audience.
• Supports the creation, design, and placement of advertising materials to promote municipal services and programs. Develops and creates creative advertising concepts for multiple media platforms, including digital, cable access channel, and digital signage. Collaborates with the Engagement and Marketing Team to ensure projects align with overall messaging strategies and target specific audience demographics.

Minimum Requirements:

• Bachelor's Degree from an accredited college/university in Public Relations, Marketing, Graphics Design, Journalism, Multi-Media Arts, Communications or related field.
• Minimum of 2-4 years of marketing, multi-media experience required.

• Knowledge of marketing principles and practice
• Strong photography and video shooting skills with professional equipment
• Proficiency with design and video editing software (Adobe Creative Suite, Canva, etc.).
• Experience in website content management systems and social media platforms.
• Basic knowledge of motion graphics and animation techniques.
• Knowledge of municipal government operation
• Excellent attention to detail, organization, and time management skills.
• Strong communication, interpersonal, and collaboration skills. Ability to build rapport and communicate effectively with executive leadership, community stakeholders and elected officials.
• Technical Knowledge:
• Familiarity with video production workflows, audio editing and color correction.
• Experience working with media storage solutions and file management.
• Ability to adapt to emerging media technologies and software updates.
• Demonstrated ability to identify and help resolve technical issues related to video production equipment and editing software. Must be able to respond quickly to technical obstacles in both studio and field environments.

Other Requirements:

• Valid driver's license required. Must have and maintain a good driving record in accordance with the driving standards as established by the City of Rowlett. Must report all traffic citations to his/her departmental Director or his/her designee within two working days of receipt.
• Works primarily in a climate-controlled office environment. Physical demands consist of sedentary work and little physical effort working with light, easy to handle (up to 20 lbs.) materials. Work performed may occasionally cause fatigue of eyes and fingers because of continuous use of motor senses in using automated office systems. Requires sitting for long periods of time, manual dexterity and visual acuity in the use of personal computers.