Leisure Services Marketing And PR Coordinator

Job Title

Strategic Marketing and Communications Coordinator

Job Description

The purpose of this job is to strategically promote the Leisure Services Department by planning, developing, and implementing comprehensive marketing, communication, and promotional activities. Duties and responsibilities include but are not limited to creating and disseminating information through written, visual, digital, print, and social media; managing online engagement tools and website content; coordinating consistent public-facing communication across the Department; strategically using communication, media, photography, and other tools to support the visibility and accessibility of Department parks, facilities, programs and events; and performing additional tasks as assigned.

Minimum Training & Experience Required to Perform Essential Job Functions

Bachelor's Degree in public relations, journalism, photography, design, communications, information technology, digital media, marketing, or a related field with three years of related work experience; or any equivalent combination of education, training and experience which provides the requisite knowledge, skills and abilities for the job. Experience with Canva and/or Adobe Creative Cloud programs, including InDesign, Photoshop, and Illustrator. Must possess a valid driver's license. Must be certified in First Aid/CPR or have ability to attain within 12 months of employment. Must receive certification in NIMS 100, 200, 700 & 800 within 12 months of employment. One year of supervisory experience preferred.

Essential Duties, Responsibilities

The following duties are normal for this job. These are not to be construed as exclusive or all-inclusive. Other duties may be required and assigned.

Designs, develops, and implements comprehensive marketing, communication, and outreach strategies to promote Department parks, facilities, programs, events, and services. Creates, edits, and evaluates marketing materials, including digital graphics, photographs, videos, print collateral, advertisements, signage, and branded assets. Develops, updates, and maintains departmental website content and social media platforms; ensures accuracy, accessibility, consistency, and timely communication. Monitors social media and online engagement tools; collects and analyzes performance metrics; prepares reports and recommends improvements based on trends. Identifies appropriate marketing channels and target audiences; tailor campaigns and content to maximize reach and engagement across diverse communities. Coordinates media relations for departmental activities, including feature stories, interviews, announcements, and photo opportunities. Develops, updates, and implements the Department's Marketing and Communications Plan, including branding guidelines and communication standards. Supports departmental staff with communication needs for programs, events, registrations, and public information; assists with the distribution of promotional materials. Collaborates with the Community Relations Coordinator on website updates, accessibility, digital tools, and communication alignment. Oversees and maintains the Department's digital asset library, including photographs, images, QR codes, icons, and logos. Coordinates departmental social media contributors and ensures compliance with branding guidelines, messaging standards, and best practices. Provides staff with training, guidance, and technical assistance related to graphic design, communications, and marketing tools. Responds to citizen inquiries and complaints; resolves issues or forwards them to appropriate personnel. Enters and maintains program, activity, event, camp, and tournament information in departmental scheduling and reservation systems. Collaborates with departmental staff and assists in the coordination and guidance of interns and student workers. Participates in ACCGov cross-department teams, committees, and employee initiatives as assigned. Performs clerical and administrative duties related to position responsibilities. Performs other related duties as required.

Supplemental Information

(ADA) MINIMUM QUALIFICATIONS OR STANDARDS REQUIRED TO PERFORM ESSENTIAL JOB FUNCTIONS

PHYSICAL REQUIREMENTS: Must be physically able to operate a variety of machinery and equipment including computers, copy machines, other office equipment, camera, video recorder, audio recorder,. Must be able to use body members to work, move or carry objects or materials. This position requires: walking, standing, bending, stooping, pushing, pulling, lifting, fingering, grasping, feeling, seeing, talking, hearing, and repetitive motions. Must be able to exert up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently. Physical demand requirements are at levels of those of light work.

DATA CONCEPTION: Requires the ability to compare and/or judge the readily observable functional, structural, or compositional characteristics (whether similar to or divergent from obvious standards) of data, people, or things.

INTERPERSONAL COMMUNICATION : Requires the ability to hear, speak and/or signal people to convey or exchange information. Includes receiving assignments and/or directions from supervisors, and giving/receiving assignments and/or directions to co-workers or assistants.

LANGUAGE ABILITY: Requires the ability to read a variety of reports, forms, maps, timesheets, and informational documentation, directions, instructions, and methods and procedures. Requires the ability to prepare forms, reports, letters, memoranda, news releases, press releases, public service announcements, brochures, flyers, work orders and miscellaneous documents using prescribed formats and conforming to all rules of punctuation, grammar, diction, and style. Requires the ability to speak to people with poise, voice control, and confidence.

INTELLIGENCE : Requires the ability to learn and understand basic principles and techniques, to acquire and be able to expound on knowledge of topics related to primary occupation, and to make independent judgment in the absence of management.

VERBAL APTITUDE: Requires the ability to record and deliver information, to explain procedures, and to follow oral and written instructions. Must be able to communicate effectively and efficiently in a variety of administrative, technical, or professional languages including accounting, motivation, personnel, legal, public relations, graphic design, desktop publishing and marketing terminology.

NUMERICAL APTITUDE: Requires the ability to utilize mathematical formulas, to add and subtract totals, to multiply and divide, and to utilize and determine percentages; interpret graphs; and perform statistical calculations.

FORM/SPATIAL APTITUDE: Requires the ability to inspect items for proper length, width, and shape, visually with automated office machines.

MOTOR COORDINATION : May require the ability to coordinate hands, fingers, and eyes accurately in using automated office equipment. Requires the ability to use the keyboard, lift, bend, push, and pull objects or materials using body parts as the position necessitates.

MANUAL DEXTERITY: Requires the ability to handle a variety of items such as a computer, typewriter, and calculator. Must have the ability to use one hand for twisting or turning motion while coordinating other hand with different activities. Must have minimal levels of eye/hand/foot coordination.

COLOR DISCRIMINATION : May require the ability to differentiate between colors and shades of color.

INTERPERSONAL TEMPERAMENT: Requires the ability to deal with people beyond giving and receiving instructions. Must be adaptable to performing under moderate stress when confronted with an emergency.

PHYSICAL COMMUNICATION: Requires the ability to talk and/or hear: (Talking - expressing or exchanging ideas by means of spoken words). (Hearing - perceiving nature of sounds by ear). Must be able to communicate via telephone, two-way radio.

ACCGov is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. ACCGov is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Leah Jagatic, HR Coordinator, Human Resources, 762-400-6370 or leah.jagatic@accgov.com.