Marketing Analyst - Departmental Analyst 12

Marketing Analyst

The Michigan Department of Education (MDE) provides leadership, resources, support, and guidance to approximately 200,000 school district staff serving approximately 1.5 million students in public and non-public schools and 39,000 students in special education transition services. In addition, MDE provides administrative support and supervision for the Michigan School for the Deaf and the Library of Michigan.

MDE is responsible for state education leadership in a local control state and works to implement state and federal education laws, disburse state and federal resources, license educators, develop state summative assessments and accountability systems, create state academic standards, and coordinate school health and nutrition programs. In addition, in developing and promoting the state's Top 10 Strategic Education Plan, MDE works with partner education entities and stakeholders to improve public education for children across the state. MDE's role in the improvement of public education extends to providing information and feedback to public policy-makers, convening educators on public policy issues, recommending draft language on legislation, and developing guidance to districts on statutory changes adopted at the state and federal levels.

Join a team of highly trained and educated individuals committed to supporting learners and learning in Michigan. Serving students, parents, families, educators, and communities within a culture that promotes excellence and respects diversity, our work is meaningful and impactful.

As a State of Michigan employee, you will receive a competitive wage and benefit package that values your experience and skills. You will join a team of more than 400 professionals at the department and almost 50,000 in state government who are committed to excellence in public service.

The Office of Curriculum and Instruction provides leadership for research-based strategies for instructional excellence and support for the implementation of Michigan's curriculum and instruction programs. The office is responsible for developing a statewide system of support in the implementation of core curricula that include English Language Arts (ELA), mathematics, science, social studies, and related initiatives of content standards. This position provides leadership and promotes collaboration and networking across the department and with school districts and stakeholders.

Position Summary: This position serves as the recognized resource for external marketing, document preparation, and public-facing content development for the Office of Curriculum and Instruction (OCI), Literacy Unit. This position serves as the lead resource for external marketing of the Literacy Unit's initiatives. The Analyst will be responsible for managing and maintaining the OCI Literacy Unit's web presence (including the unit website) and social media channels (Facebook, X/Twitter, Instagram), ensuring that all published materials comply with the Americans with Disabilities Act (ADA) accessibility standards. In addition, the Analyst supports outreach and promotional activities for literacy conferences, literacy grants, the K-12 Literacy and Dyslexia Laws (MCL 380.1280f), and other literacy related initiatives. Additionally, the analyst collaborates with literacy staff to plan and execute seminars, conferences, professional development events, and other stakeholder engagements (e.g., educator trainings, community literacy events) as requested.

Required Education and Experience: Please review the job specification and the position description for the full list of responsibilities, required education and experience, and knowledge, skills, and abilities.

Alternate Education and Experience: Equivalent combinations of education and experience that provide the required knowledge, skills, and abilities will be evaluated on an individual basis.

Additional Requirements and Information: Your submittal is considered complete with the following required documents: Completed Application, Resume (entered or attached to the job posting), Official copy of transcripts (when necessary).

Accommodations: If you require a reasonable accommodation to participate in the application or selection processes, please contact the ADA coordinator for the agency that posted this position vacancy.

State employment also offers rewarding careers where you can help Michiganders enjoy better lives. Many State of Michigan jobs offer alternate work schedules and remote-work options that can help give the flexibility you need.