Marketing & Communications Specialist

Marketing And Communications Specialist

The Marketing and Communications Specialist for the Colorado Division of Veterans Affairs (DVA) is responsible for developing, coordinating, and executing strategic communications and outreach efforts that increase awareness of programs, services, and resources available to Colorado Veterans and their families. This position plays a critical role in shaping the Division's public presence, strengthening partnerships, and ensuring consistent, accurate, and impactful messaging across all platforms. The Specialist works closely with internal staff, community partners, and state leadership to promote initiatives that support the veteran community. Specific duties include, but are not limited to:

• developing, implementing, and evaluating comprehensive and cohesive communication plans and strategies for the Colorado Division of Veterans Affairs that aligns with the overarching mission including copywriting, copy editing, creative development, minimal graphic design, and vendor management;
• creating, editing, and distributing content for digital platforms, social media, print materials, press releases, and reports;
• coordinating outreach campaigns to increase engagement with veterans, stakeholders, and community partners;
• ensuring brand consistency and compliance with State of Colorado communication standards;
• tracking and analyzing performance metrics for campaigns and adjust strategies accordingly;
• serving as a point of contact for media inquiries and public information requests;
• supporting event promotion, community engagement efforts, and public-facing initiatives;
• collaborating with internal teams and external partners to highlight programs, success stories, and impact;
• developing and implementing the programming of communication tools that are fully accessible to individuals with disabilities, adhering to all relevant federal and state regulations and established best practices; and
• ensuring accessibility and inclusivity in all communications (i.e., ADA compliance, plain language, etc.).

MINIMUM QUALIFICATIONS: Experience Only:

Six (6) years of relevant experience in marketing, advertising, and/or communications.

OR A Bachelor's degree from an accredited institution in Marketing, Advertising, Business, or a closely related field AND two (2) years of professional experience in marketing, advertising, and/or communications. Preferred Qualifications:

• Experience developing and executing strategic communication plans.
• Demonstrated ability to analyze campaign performance and use data to inform decisions.
• Prior experience supporting programs serving veterans, service members, or underserved populations.