Marketing Coordinator, (a264010 - 3), 207, Bridge System

Marketing Coordinator

The Marketing Coordinator supports Citywide marketing and communications initiatives by coordinating social media, print, and digital campaigns. This position works with U.S., Mexico, and international marketing agencies to manage project timelines, deliverables, and approval workflows, and serves as a liaison between internal stakeholders and external vendors to ensure timely and accurate execution of marketing efforts.

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.

• Content Execution & Editorial Support, drafts, and edits light content for digital channels including newsletters, social media captions, media briefs, and internal marketing reports.
• Assists with uploading and tagging content to digital platforms and reviews messaging for cultural relevance, grammar, and brand consistency.
• Media Performance & Return of Investment tracking, collects and compiles campaign performance data from agencies.
• Identifies key metrics (e.g., impressions, clicks, engagement), supports internal reporting, and flags areas for improvement or optimization based on analytics.
• Cross-Departmental coordination will collaborate with departments including Economic Development, Airport, Bridge, and Convention & Visitors Bureau (CVB) to align marketing messaging and promotional materials.
• Will be required to attend interdepartmental meetings and ensures consistent branding across divisions.
• Collaborates with creative teams to review and develop deliverables, including design mockups, brochures, social media graphics, and promotional videos.
• Provides timely feedback to agencies and supports the Director in ensuring messaging aligns with Port Laredo's International brand vision.
• Occasionally assists with light edits using tools like Canva or Adobe Express.
• Provides public relations and stakeholder support by assisting in the preparation and coordination of media announcements, press releases, and stakeholder outreach in collaboration with communications consultants and department leadership.
• Supports the execution of marketing events such as trade shows, press conferences, and community engagements.
• Assists in material preparation, logistics coordination, and on-site representation when needed.
• Will be required to drive a City vehicle for City business use.
• Performs related work as assigned.

Competencies for successful performance of job duties:

• Knowledge of agency workflows ad project lifecycles.
• Knowledge of platforms like Meta Business Suite, Mailchimp, or Constant Contact.
• Knowledge of key marketing metrics. (e.g., impressions, CTR, engagement rates)
• Knowledge of cross-cultural awareness.
• Knowledge of basic design principals and visual branding standards.
• Knowledge of basic Public Relations.
• Knowledge of Google Analytics and social insights.
• Knowledge of interpersonal communication.
• Knowledge of visual literacy.

• Skills in proofreading, writing, and adapting content for digital platforms.
• Skills in identifying patterns or gaps in campaign performance.
• Skills in coordinating deadlines, approvals, and deliverables.
• Skills in interpreting data and translating into basic internal reports.
• Skill in preparing and presenting updates in cross-functional meetings.
• Skills in reviewing creative deliverables for consistency and message clarity.
• Skills in media coordination.
• Skills in organizing and hosting.
• Skills in preparing talking points and follow-up communications.
• Ability to manage multiple campaigns simultaneously with attention to detail.
• Ability to ensure cultural sensitivity and language accuracy.
• Ability to support fast-turnaround editorial needs under pressure.
• Ability to think critically and flag areas for optimization.
• Ability to adjust communication style to various audiences (internal/external).
• Ability to work collaboratively with diverse teams.
• Ability to navigate public sector workflows.
• Ability to give constructive feedback to designers or vendors.
• Ability to represent the City and Port with professionalism.
• Ability to adapt in a fast-pace environment.
• Ability to analyze market trends, prepare reports, and recommend strategies to increase facility revenue.
• Ability to project a positive and professional image of the City of Laredo.
• Ability to build and maintain effective working relationships with others.
• Ability to communicate clearly and effectively both orally and in writing.
• Ability to maintain good planning and organizational skills.
• Ability to take and follow directions from supervisor.
• Ability to give directions to and gain compliance from assigned staff.
• Ability to perform strenuous work and routine work.
• Ability to maintain a valid Texas Driver License and a good driving record.
• Ability to effectively communicate both orally and in writing in the English language and orally in the Spanish language.
• Ability to comply with all City of Laredo's policies and procedures.

Work Environment/Conditions and Physical Demands

Physical Effort Requirements Position will have the following exposures:

• Office or similar indoor environment, relatively free from unpleasant environmental conditions or hazards.
• Occasional exposure to unpleasant environmental conditions and/or hazards. Occasional outside work.
• Frequent exposure to unpleasant environmental conditions and/or hazards. Majority of work performed outside or with exposure to risk.
• Exerting up to 10 pounds of force occasionally, a negligible amount of force frequently, and/or constantly having to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.
• Exerting up to 35 pounds of force occasionally, up to 20 pounds of force frequently, and/or up to 20 pounds of force constantly having to move objects.

Work Environment Locations Position will require the employee to work in the following types of work environments Never:

• Confined space

Seldom:

• Street environment (near moving traffic)
• Construction site
• Warehouse environment

Sometimes:

• Outdoor environment
• Vehicles

Frequently:

• Office or similar indoor environment

Exposures Position will require the employee to be exposed to the following environmental elements Never:

• Individuals who are hostile or irate
• Individuals with known violent backgrounds
• Extreme cold (below 32 degrees)
• Extreme heat (above 100 degrees)
• Communicable diseases
• Moving mechanical parts
• Fumes or airborne particles
• Toxic or caustic chemicals or substances
• Loud noises (85+ decibels such as heavy trucks, jack hammers, construction)

Travel Position will require the employee to travel Sometimes:

• Local travel
• Regional travel
• National travel
• International travel

Minimum Qualifications

Required Education and Experience

• Bachelor's degree from an accredited* college or university in Marketing, Communications, Public Relations, or related field.
• At least two (2) years of Marketing experience. Experience in Communication is preferred.

Required Licenses or Certifications

• Valid Texas Driver License. If applicant holds an out-of-state license, a State of Texas Driver License must be obtained within 6 months of employment.

As part of the minimum requirements for all positions with the City of Laredo, a thorough background check and certified school