Marketing Manager

Marketing Manager

History Colorado has a strong commitment to diversity, inclusion and cultural competency, because of that, we are continuously seeking to recruit individuals who will enhance this diversity and ultimately the effectiveness of our organization.

Two foundational things are true at History Colorado: We love Colorado. And we believe in the transformative power of history. We are a people-driven, history-centered movement building a better future. We are stronger when we do this together, building new knowledge and shared meaning that improves lives today and for our descendants.

In pursuit of a more just and equitable Colorado, we embody the grounding virtues listed below as the foundation of all aspects of our work: our thinking, communication, process, outcomes, and evaluation. Our work is guided by, for, and of the communities we build, belong to, and serve, and we commit to:

• Being in Community
• Amplifying and Centering Voices of Black, Indigenous, and People of Color
• Co-creation and Shared Authority
• Humility and Reflection
• Responsiveness and Flexibility
• Shared Destiny

If you are considering a career opportunity with the goal of making a difference, consider joining the dedicated people at History Colorado. We offer fantastic benefits including:

• Strong, secure, yet flexible retirement benefits including a PERA Defined Benefit Plan or PERA Defined Contribution Plan plus 401K and 457 plans
• Medical and dental health plans
• Employer supplemented Health Savings Account
• Paid life insurance, plus additional optional life insurance options
• Short- and long-term disability coverage
• 11 paid holidays per year plus generous vacation and sick leave accruals
• BenefitHub state employee discount program
• State of Health employee wellness program
• Excellent work-life programs, such as flexible schedules and more.

Mission Statement: We are Colorado. Together, our generational work centers communities, deepens knowledge and catalyzes the transformative power of history.

Equity, Diversity, and Inclusion

The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.

Learn more at: https://dpa.colorado.gov/about-us/edi

Description of Job

Overarching Responsibilities:

• Develop strategies and tactics to boost the organization's reputation and drive engagement through ticket sales, attendance/registrations, venue rentals, applications and general participation with History Colorado programs and initiatives
• Coordinate and deploy successful marketing campaigns from ideation to execution including analysis of performance results
• Work collaboratively with internal and external teams to accomplish tasks and meet organizational marketing and communications objectives and goals

Position Summary: As Marketing Manager, you will be responsible for the successful development and execution of marketing campaigns for a broad array of projects that span the entire History Colorado portfolio including programs related to, but not limited to: museums, historic sites, community events, speaker series, community initiatives, education, youth programs, philanthropy, state historical fund, state archaeological office, and special projects.

Working with the Director of Marketing & Communications, and both internal and external teams, you will be accountable for project management for your portfolio of projects including managing budgets, establishing project goals and predicted outcomes. Additionally, you will be responsible for creating marketing plans, creative asset development and coordinating the execution of those plans to achieve key results. You will be responsible for developing, managing, executing and analyzing programmatic marketing campaigns for assigned projects in both individual and team settings. This role may require management of direct reports and/or interns. Additionally, this role requires leadership and close collaboration with internal channel experts across multiple departments within History Colorado in order to implement marketing tactics, analyze performance, and identify actions needed to meet objectives.

As Marketing Manager, you will gain a deep understanding of History Colorado's organizational objectives and overarching brand attributes. You will also work closely with internal partners to develop and implement marketing initiatives that meet individual departmental goals. You should be able to bring an entrepreneurial spirit, critical thinking skills, customer service mindset and a synergistic perspective. In addition, a working knowledge of various marketing channels and tools used to create effective campaigns such as marketing research, creative development and copywriting, digital media, SEO, email marketing, web site development and social media with a focus on ROI for engagement with programs is desired.

Responsibilities:

• Develop deep understanding of History Colorado programs and locations and their varied goals as well as core audiences
• Communicate strategy and direction for projects to internal and external partners
• Develop strategies and tactics to promote History Colorado programs and locations to increase participation and/or engagement with them
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Project manage marketing campaign execution with internal and external vendors
• Implement marketing plans independently and within teams depending on the project. Tasks may include and not limited to: copywriting, copy editing, creative development, minimal graphic design, vendor management, etc.
• Set and update campaign performance expectations for internal teams
• Monitor KPIs to ensure planned performance expectations are met
• Review creative and project status plans and escalate issues as necessary
• Build strategic relationships and partner with key industry players, agencies and vendors
• In conjunction with Director of Marketing & Communications prepare and monitor the marketing budget on a quarterly and annual basis allocating and managing funds wisely
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust campaigns accordingly
• Demonstrable experience in marketing along with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate and motivate
• Manage direct reports and work with volunteers and interns - experience in onboarding and training interns, and leading direct reports through performance reviews and guiding them toward their goals
• Collaborate with internal departments to create marketing plans that suit varied needs based on location, audience and project goals
• Other varied duties as assigned

Preferred Qualifications:

• Bilingual proficiency.
• Agency-type experience or experience working within a large, complex organization comprising many departments and teams, especially those located in a variety of locations with diverse goals and audiences
• Knowledge of the state of Colorado and appreciation for history/cultural institutions
• Knowledge of local media landscape in Denver and other communities across Colorado, or the ability to learn

Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights

Experience and Education:

• Nine (9) years of professional experience in marketing, advertising, and account management. OR A Bachelor's degree from an accredited institution in Marketing, Advertising, Business, or a closely related field AND five (5) years of professional experience in marketing, advertising, and account management

Required and Highly Desirable Competencies:

• Account Management: Successful account management demonstrating retention, growth, and profitability.
• Communication & Presentation: Excellent written and oral communication skills with the ability to communicate at all levels of the organization; strong presentation skills to internal and external clients.
• Data & Metrics: Proven ability to interpret data from multiple sources and translate it into successful campaigns; ability to develop and manage performance metrics.
• Marketing Expertise: Media and integrated marketing savvy; general knowledge of the marketing and advertising production process (e.g., concepting, setting deadlines, coordinating with stakeholders, gathering and compiling feedback, creating UTM codes).
• Design Collaboration: Experience working with graphic designers