Marketing Specialist (acpe)(05 - 0215)

Marketing Specialist

The Alaska Commission on Postsecondary Education (ACPE) is recruiting for a Marketing Specialist to join our Communications and Outreach team. The successful applicant will create marketing content for ACPE's education loans, scholarship and grant programs, and Outreach resources. The Marketing Specialist will manage all of ACPE's social media platforms, identify and develop strategic stakeholder content to inform and improve awareness and connection to ACPE, in support of ACPE's Strategic Plan, Mission, and Vision.

ACPE values continuous learning and growth. ACPE hires engaged candidates who are willing to expand their knowledge and skills, and is willing to train the right candidates. ACPE is the State's postsecondary education agency, promoting access to, and success in, education and career training after high school. Our Anchorage office is conveniently located on Bragaw Street, with convenient access to public transportation, ample parking, shopping, and more. Positions with the Commission are eligible for all State of Alaska health care, leave and retirement benefits.

The ideal candidate will possess some or all of the following knowledge, skills, and abilities:

• Knowledge of marketing elements, such as SEO, social media, marketing research methods
• Marketing data analytics & tools
• Current state and national trends in higher education
• Current state and national trends in social media development and implementation
• Education challenges/barriers for low-income and first-generation college going students, especially those unique to Alaska, its rural communities and its native populations

Skills in:

• Effective communications, both written and oral, including written summaries and analyses of complex information
• Fostering and maintaining positive and professional interpersonal relationships with both internal and external stakeholders
• Prioritizing, persuasion, and negotiation
• Problem identification and resolution
• MS Office
• Marketing Software (Adobe Creative Suite)
• Applications (Web analytics, Google Adwords, etc.)
• Developing and maintaining relationships with internal and external partners
• Understanding and interpreting communications and applying appropriate policies, regulations and laws

Ability to:

• Perform high level analysis of data; identify trends and develop charts/graphs to visually represent information
• Develop strategic content and schedule implementation
• Manage content and agency engagement
• Inter-agency and external stakeholder campaign coordination
• Perform job functions responsibly, take initiative and develop ideas with supervisor and co-workers
• Professionally and accurately represent ACPE, our programs, and partners
• Articulate the value of postsecondary education
• Collaborate across agency marketing/outreach and external stakeholders in support of ACPE's strategic plan

Minimum Qualifications:

• Baccalaureate degree in related marketing/communications field or four years of relevant professional experience.
• Directly relevant experience may be substituted for the education requirement on a year-by-year basis. However, preference will be given to applicants meeting the degree requirement.

Additional Required Information:

Education: If postsecondary education is being used to meet minimum qualifications, you must complete the Education and Training section of the application and attach your transcripts to your application. If you have not obtained a degree, please indicate the number of credit hours earned in the Degrees Obtained field.

Special Instructions for Foreign Education: Education completed in foreign colleges or universities may be used to meet the above requirements, if applicable. If utilizing this education you must show that the education credentials have been submitted to a private organization that specializes in interpretation of foreign educational credentials and that such education has been deemed to be at least equivalent to that gained in conventional U.S. education programs; or an accredited U.S. state university reports the other institution as one whose transcript is given full value, or full value is given in subject areas applicable to the curricula at the state university.

Cover Letter: A cover letter is required for this position. Your application package will be reviewed to determine if you possess the experience and strengths that ACPE is seeking for this position. The cover letter will be considered a writing sample and will be used, along with the application, to determine if an applicant is qualified for this position and which applicants will advance to the interview phase of the recruitment and selection process.

In your cover letter, please describe your knowledge, skills, and experience as they pertain to this position. Your description should include your professional experience relevant to the position, including detailed job descriptions, your role and responsibilities, and the length of time you performed those responsibilities. If using work experience not already documented in your application, also provide the employer's name, your job title, dates of employment and whether full or part-time.

Interview: Applicants invited for an interview will be required to provide the following at time of interview:

• List of three (3) professional references including current daytime phone numbers.
• Three (3) examples of recent marketing work samples
• Copies of your two (2) most recent performance evaluations. Letters of reference may be substituted for evaluations.

This recruitment is open to Alaska Residents only. Applicants must meet Alaska Residency Requirements to be considered for employment at this time.

An applicant's response to the minimum qualification question must be supported by the job application. This position is established as a flexibly-staffed position for ranges 16 to 17. Series levels are distinguished by the organization's business needs and the candidate's experience, proficiency, judgment, and independence. If hired at range 16, promotion to range 17 may occur upon successful completion of the probationary period and training plan.

This position is in the exempt service; therefore, it is not covered by the terms of a collective bargaining agreement. As a result, ACPE may choose to fill this position as soon as a qualified applicant is identified. While ACPE is in the Department of Education and Early Development for administrative support services only, the Commission and its staff are not subject to the direction of the Commissioner of Education and Early Development nor the State Board of Education. Applicants who have any type of educational loan with the Commission must be current in payments to be considered for employment. A routine background check will be conducted on those applicants interviewed and under serious consideration for the position.

The State of Alaska complies with Title 1 of the Americans with Disabilities Act (ADA). Individuals with disabilities, who require accommodation, auxiliary aides or services, or alternative communication formats, please call 1-800-587-0430 or 465-4095 in Juneau or 907-465-3412(TTY) or correspond with the Division of Personnel & Labor Relations at P.O. Box 110201, Juneau, AK 99811-0201. The State of Alaska is an equal-opportunity employer.

Careers with the State of Alaska offer MANY benefits. The following information describes typical benefits available to employees of the State of Alaska. Actual benefits received may differ by bargaining unit or branch of government, position type, or be prorated for other than full time work. For a quick breakdown of the insurance, health, and retirement benefits available for State Employees please refer to the State of Alaska Division of Retirement and Benefits website.

Insurance Benefits:

• Health insurance, which includes employer contributions toward medical/vision/dental. The following employee groups are under Alaska Care Benefits administered by the State: See Alaska Care Help for additional information.
• Employer paid Basic Life Insurance with additional coverage available (amount depends on Bargaining Unit)

Optional Insurance Benefits:

• Group-based insurance premiums for:
• Term life (employee, spouse, or qualified same sex partner, and dependents)
• Long-term and Short-term disability
• Accidental Death and Dismemberment
• Long-Term care (self and eligible family members)
• Supplemental Survivor Benefits
• Employee-funded flexible spending accounts for tax savings on eligible health care or dependent care expenses

Retirement Benefits:

• Membership in the Public Employees Retirement System (PERS) – Teachers' Retirement System (TRS)
• Matching employer contribution into a defined contribution program (new employees)
• Employer contribution into a defined benefit or defined contribution program (current employees)